SEO Manager

Company Overview

Zicasso is a leading luxury travel company that creates personalized, life-enriching experiences for discerning travelers. Founded in Silicon Valley, our unique approach to travel blends cutting-edge technology and the unsurpassed destination expertise of our top travel specialists worldwide.

As a member of our team, you'll contribute to creating experiences that consistently earn us thousands of 5-star reviews. You'll be part of a company recognized as "Best in Travel" by TRAVEL+LEISURE magazine and regularly featured in notable publications such as The New York Times, The Wall Street Journal, BBC, and CNN. By joining Zicasso, you'll play a key role in bringing travel dreams to life – pushing the boundaries of what's possible in luxury travel experiences.

As a fully remote company spanning five continents, we foster a dynamic, progressive global work environment that values creativity, initiative, and continuous learning. We're seeking passionate, data-driven individuals who thrive in a high-performance environment and are eager to contribute to our innovative company culture underpinned by the pursuit of excellence, integrity, and teamwork.

Our global team comes together annually for an international company retreat in various locations, providing a unique opportunity to share ideas, collaborate in person, and strengthen our culture. This event embodies our commitment to both professional growth and the transformative power of travel.

Join us in shaping the future of luxury travel while working towards our vision: to create a more connected humanity through travel. To learn more, visit www.zicasso.com.

The Role

We are looking for an experienced, hands-on Search Engine Optimization (SEO) professional to join our Marketing team! As a SEO Manager you will be responsible for leading, planning, and executing our SEO strategy. You will be implementing our SEO initiatives, providing recommendations for targeted content initiatives, including website content, blog posts, videos, and social media campaigns. As our online presence in the USA is extremely important for the success of business, your position will play a huge role in driving our business' growth and success with US audiences.

This is an international, fully-remote, freelance contractor position, working from home, at a location outside of the United States. We are particularly seeking candidates who are based in South Africa.

There is flexibility in your work hours but we expect that you will generally maximize your overlap with US Central Time, eg. until 5pm CT (GMT -5).

The work will all be conducted in English.

Key Responsibilities:

SEO strategy and execution: Develop and implement Zicasso’s SEO strategy, and own/execute on all initiatives, such as website content optimization, deep keyword research so as to inform content across channels, and more.

Data analysis and optimization: Monitor website performance and user behavior, and identify and implement opportunities to continuously improve organic search results and ROI based on consumer knowledge and insights.

Competitor analysis and strategy: Perform competitor analysis on a regular basis to identify communication best strategies and SEO opportunities.

Reporting and communication: Prepare and present regular reports on SEO performance, and identify and implement solutions to SEO challenges and issues.

Process improvement and collaboration: Collaborate with marketing, content, development, partnerships, and traveler care teams to improve SEO processes and productivity. Stay up-to-date on the latest SEO and digital marketing changes and best practices.

Required Skills and Experience:

• 4-8 years of experience as SEO Manager, SEO Specialist, or similar role
• 4-8 years of experience in planning and implementing a successful SEO strategy
• Proven success in SEO
• 4-8 years of experience web analytics, marketing, and business development
• Expertise in A/B and other testing methods
• Familiarity with HTML, CSS, JavaScript
• Strong working knowledge of Google Analytics, GSC; experience with SEMRush/Ahrefs, 3rd party crawlers and similar tools, plus SEO AI tools such as Surfer SEO.
• In-depth knowledge of research principles and methods, and significant experience in analyzing data
• Sense of ownership and pride in your performance and its impact on company’s success
• Proven project management skills for multiple ongoing projects and tasks
• Critical thinker and problem-solving skills
• Strong Team player
• Good time-management skills
• Great interpersonal and communication skills
• Bachelor’s in Marketing or similar field required. Alternatively, relevant coursework or certifications in SEO, digital marketing, or web technologies will be considered
• Master’s in Marketing, MBA or similar relevant field is considered a plus

What We Offer:

• Remote work and flexible hours that allow you to enjoy a great work-life balance.
• Innovative, fast-paced and collaborative culture that values diverse voices and opinions.
• Learning and development annual stipend.
• An unforgettable annual company retreat at one of the many international destinations we serve.