Consumer Marketing Lead ANZ

We have an exciting opportunity for a seasoned marketer with a comprehensive background to lead our consumer marketing initiatives in the ANZ region.

About ResMed:

ResMed changes lives with award-winning medical devices and cutting-edge cloud-based software applications that better diagnose, treat and manage sleep conditions such as sleep apnea, chronic obstructive pulmonary disease (COPD) and other chronic diseases. ResMed is a global leader in connected care, with millions of patients remotely monitored every day. Our global team is committed to creating the world's best tech-driven medical device company – improving quality of life, reducing the impact of chronic disease, and saving healthcare costs globally.
To learn more ResMed.com and follow @ResMed

Let’s talk about responsibilities:

Reporting directly to the Head of APAC Health Consumer Marketing, this pivotal role will be responsible for driving growth, ensuring alignment between Provider and Consumer marketing efforts, and cementing ANZ's reputation as a pioneer in consumer-centric marketing.

Responsibilities will include but not limited to the following:

• Lead, craft, and execute the ANZ marketing strategy.

• Manage the marketing budget and develop growth opportunities for the market.

• Establish a real-time reporting framework to enhance program optimisation.

• Deliver results with influence, directly and indirectly.

• Engage closely with cross-functional teams, including wholesale, sales, commercial, product, digital, creative, local marketing, retail, and eComm, to propel activations throughout the entire marketing funnel.

• Ignite creativity and nurture the appropriate culture to align our efforts with ResMed's vision of being the top consumer choice in sleep solutions.

Key Duties:

• Design and execute comprehensive multi-channel consumer marketing campaigns for the ANZ market, setting clear channel KPIs.

• Manage end-to-end channel strategy for product launches, aligning with key results and sales objectives.

• Evaluate marketing program performance and pinpoint opportunities for growth enhancement.

• Work in collaboration with global creative teams to ideate and develop production of marketing materials, encompassing digital content, print collateral, and event promotions.

• Working alongside the global PR team, identify PR and Communications opportunities to boost upper-funnel awareness across all channels, including print, digital, and in-store, both visually and audibly.

• Oversee ambassadorships, media opportunities, and advertising initiatives, both proactively and through agency partnerships.

• Learn from and contribute to other ResMed regions, such as the US and European teams.

• Assist the APAC consumer marketing lead in preparing and maintaining the annual marketing budget, strategy, and optimisations for ANZ.

• Be visionary and commercially astute; a consumer-oriented individual adept at brand building.

Let’s talk about you:

The ideal candidate will not only have experience leading and coaching teams, but also possess strong omni-channel expertise with a proven track record of tangible results. Additionally, the ideal candidate will apply an analytical mindset, have strong collaboration and presentation skills, and successfully deliver results through influence.

• Omni-channel expertise with tangible, results driven case studies

• Expertise influencing decisions and executive presence

• Analytical and can optimise programs based on data

• Strong collaboration and presentation skills

• Experience leading and coaching teams

For you to succeed in this role, you will have:

• Tertiary qualifications (or experience) in Marketing, Communications, Biomedical or any business-related discipline .
• A minimum of 5 years of marketing experience, with at least 2 years in a leadership role.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills and data-driven thinking.
• Excellent communication and interpersonal skills.
• Previous marketing experience in medical, pharmaceutical or highly regulated industry is an advantage.
• Ability to work in a fast-paced and dynamic environment. Agency experience favourable

Benefits:

ResMed offers flexible/hybrid work arrangement options, and every new hire gets a ResMed welcome pack prior to joining! We also offer benefits such as Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), 20 weeks Paid Parental leave, 2-day Volunteer leave, Carers leave, free gym & swimming pool access, access to on-site vacation care, free parking, subsidised meals & coffee, and many more!

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!