Brand Marketing Specialist

PEOPLE MANAGEMENT

Hire and manage a dynamic team that represents our brand values

Lead trainings and build tools to ensure that Student Marketeer teams are successful

Provide direct and productive coaching to maximize team impact

Empower Student Marketeers to produce new ideas to increase trial, support sales and excite consumers

Conduct regular market visits with the Student Marketeers to better coach and guide them

INCREASE TRIAL AND BUILD BRAND RELEVANCE

Build a localized plan with your Brand Marketing Manager to increase product trial and brand relevance

Manage local resource allocation (e.g. budgets, cans, hours) based on strategy

Conduct regular market visits to better understand the local market, the consumer and areas of opportunity

Develop new opportunities beyond existing programs to attract new entry-point consumers

Analyze and plan against program goals and priorities to run a successful program

COLLABORATION AND DISCOVERY

Build relationships with internal sales and marketing teams to maximize program impact

Build relationships with external teams to drive in-market collaboration

Support national and regional brand campaigns (e.g. product launches, brand building events, and sal

Requirements

Project management experience delivering projects from ideation to execution

Experience presenting and facilitating trainings and meetings

Success in collaborative and creative environments

Collegiate marketing and sampling experience

Must have a valid US Drivers License