Webinar Marketing Manager

Your role

We are seeking a strategic Webinar Marketing Manager to spearhead Dialpad's global digital webinar strategy. This pivotal role will oversee the planning, execution, and performance of webinar campaigns, leveraging them as a key channel to drive awareness, engagement, educate prospects, and support lead and pipeline generation efforts.

What you’ll do

• Develop and execute a comprehensive webinar marketing strategy aligned with Dialpad's business objectives, focusing on brand awareness, lead generation, and pipeline acceleration.
• Collaborate closely with product marketing, demand generation, content, creative, and sales teams to plan and execute webinar programs that align with campaign calendars and goals.
• Own the webinar marketing calendar and strategy, overseeing the entire lifecycle from planning and promotion to execution and follow-up, ensuring maximum attendee engagement and conversion.
• Coordinate with internal and external speakers, partners, customers, and vendors as needed to enhance webinar content and reach.
• Manage a quarterly budget and develop comprehensive promotion plans for webinars, leveraging various channels to maximize audience reach...