Our objective at BASES, a service of NIQ, is simple… to help our clients innovate to elevate. Our people bring this objective to life via impactful consulting that capitalizes on BASES industry-standard pricing & forecasting models, our rich databases, and our proprietary analytical techniques. The world’s premier consumer marketers look to BASES to help them achieve better results from their innovation programs. The APMEA Specialty Pricing & Forecasting team is uniquely qualified to serve as our clients’ innovation research partner, leveraging both global reach and local presence. With best-in-class research and predictive analytical tools, Specialty Forecasting team accurately plans and predict sales helping clients maximize their ROI for the new product launch. Internally, we would be the ‘Centre of Excellence’ for any forecasting study and ‘Go to team’ for all methodology and executional challenges. Eventually, APMEA Specialty Pricing & Forecasting team would provide a platform to interact with the CMIs, Marketing and Revenue Management teams. There would be ample opportunities to work on high visibility and strategic projects, thereby gaining recognition from the wider BASES c...
NielsenIQ
Nielsen Brandbank team is one of the world's most trusted providers of digital product content, delivering an end to end solution for brands, retailers and wholesalers across the globe.
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