Director, Audience Analytics

OVERVIEW:

Pfizer is driving a transformation of its marketing organization, that will see the best marketers of science support the most trusted brand in the industry. As part of this transformation, Pfizer has brought on board its first-ever Global CMO, Drew Panayiotou, who is standing up a best-in-class Leadership Team made up of subject matter experts and visionary practitioners.

This position will report to the Global Lead of Media Measurement, and will be a key resource in driving integrated audience analytics for media application at Pfizer across the enterprise. They will work directly with agency partners, and internal collaborators within the CMO to create an audience analytics playbook. They will bring a deep understanding of the intricacies of clinical real-world health data, as well as lifestyle and consumer behavior data within the marketing science industry. This person will partner closely with other members of the CMO to drive a robust, data-driven, and highly strategic approach that moves Pfizer from a leading ‘pharma’ brand into a leading healthcare and patient-first organization.

ROLE SUMMARY:

The **Director, Audi...