Product Marketing

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.

Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.

If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

Responsibilities:

• Work closely with the Product Marketing team to develop and execute end-to-end go-to-market strategies and campaigns for new product or feature launches
• Support the production of marketing collateral to educate our users on product value proposition, including blog articles, social media content, newsletter and more as needed
• Support the team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users
• Assist in monitoring and synthesizing data from a range of sources such as market research, platform analytics and competitive analysis into actionable insights that will drive our overall product marketing and content strategies
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