Email Marketing Manager

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Job Title: Email Marketing Manager

Team: Product

Location: Chennai / Remote

Employment Type: Full Time

Job Summary:

The Email Marketing Manager is responsible for the development and execution of email marketing campaigns targeting individual customers. The ideal candidate will possess a comprehensive understanding of email marketing best practices and proven experience with email marketing automation platforms.

Responsibilities:

• Formulate and implement the email marketing strategy.
• Segment the email list to target specific professional groups effectively.
• Design and optimize email campaigns for engagement optimization and conversion maximization.
• Analyze campaign performance metrics and make necessary strategic adjustments.
• Monitor and enhance email deliverability rates.
• Ensure compliance with email marketing laws and regulations, such as CAN-SPAM and GDPR.
• Oversee sender reputation management and monitor blacklists.
• Collaborate with cross-functional teams to align email marketing campaigns with the overall marketing strategy.
• Implement and maintain DKIM, SP...