Analyst Relations Manager

What challenge awaits you?

You will contribute to and enhance our analyst relations program, boosting our visibility and reputation in the industry. You will collaborate with teams across the company (Product, Product Marketing, Finance, Customer Success, etc.) to ensure analysts have accurate and up-to-date information about our products, services, and market strategy. You will build and nurture long-lasting relationships with influential industry analysts to position Bloomreach as the leader in the Search, Marketing Automation, Personalization, and Conversational AI categories. This role offers high visibility with leaders across product, marketing, sales, and other teams.

Your responsibilities will include:

Analyst Relationship Management:

• Cultivate and maintain strong relationships with key industry analysts.
• Serve as the primary point of contact for analysts, ensuring timely responses to inquiries and requests.
• Schedule and facilitate briefings, inquiries, and strategy sessions with analysts to communicate company updates, product launches, and strategic initiatives.
• Develop and execute tailored engagement plans for influential analyst firms.

Strategic Planning:

• Collaborate with internal stakeholders, including product management, marketing, and executive leadership, to align analyst relations strategies with overall business objectives.
• Analyze industry reports and research to identify trends, competitive insights, and areas for improvement.
• Contribute to the development of strategic messaging and positioning based on analyst feedback and market intelligence.

Content Development:

• Assist in creating compelling briefing materials, presentations, and other collateral for analyst interactions.
• Ensure consistency of messaging across all analyst communications and engagements.
• Work closely with subject matter experts to gather relevant information and insights for analyst inquiries and reports.

Influence and Advocacy:

• Advocate for the company's interests within the analyst community, influencing their perceptions and coverage.
• Identify opportunities to showcase the company's thought leadership and innovation through industry analyst reports, evaluations, and rankings.
• Monitor and analyze analyst reports, evaluations, and recommendations to identify areas for improvement and address any discrepancies or inaccuracies.

Measurement and Reporting:

• Assist in the development of metrics and KPIs to measure the effectiveness of analyst relations programs and initiatives.
• Regularly report on key analyst interactions, coverage, and sentiment to internal stakeholders.
• Use data and insights to iterate on strategies and optimize analyst relations efforts over time.

Desired Skills & Experience:

• 1-3 years of relevant work experience in business management, consulting, marketing, or related field
• Experience running multiple projects and coordinate different deadlines
• Ability to build relationships and trust
• Excellent communication and interpersonal skills, both written and verbal
• Strong project management and organizational skills
• An upbeat, fun, and engaging attitude
• Analytical mindset with the ability to track and interpret data
• Proactive and results-oriented approach
• Occasional travel throughout the year

Personal qualities

• Naturally curious - Take pride in uncovering new findings and solving problems, even those that are complex or may have more than one resolution
• Ability to synthesize and communicate complex information with a high degree of relevancy depending on the audience or role you’re communicating with.
• Enjoy working with others and sharing insights that will help others succeed
• Motivated by and willing to work on complex, time-sensitive projects
• Excellent attention to detail coupled with the ability to remedy issues quickly
• Possess a passion for data and learning
• Take ownership of both successes and failures, with the ability to apply learnings to future projects
• Possess a high degree of independence and self-organization to navigate through ambiguous situations
• Fluent in English with excellent written and verbal communication skills
• Ability to work across multiple geographies and cultures