Marketing Manager

Why We Work at Dun & Bradstreet

Dun & Bradstreet unlocks the power of data through analytics, creating a better tomorrow. Each day, we are finding new ways to strengthen our award-winning culture and accelerate creativity, innovation and growth. Our 6,500+ global team members are passionate about what we do. We are dedicated to helping clients turn uncertainty into confidence, risk into opportunity and potential into prosperity. Bold and diverse thinkers are always welcome. Come join us! Learn more at dnb.com/careers.

Digital Demand Generation

The role

This position will be responsible for driving brand awareness and demand for Central Europe. This role will be part of a matrix organisation and will be fundamental to driving business revenues through the successful coordination and delivery of our integrated demand generation campaigns. You will have the opportunity to be part of a strong and dynamic Marketing team and work with a varied group of stakeholders across the business, from Marketing, Operations, Website development, Creative and Brand teams.

What will you get involved in?

• Work closely with Integrated Marketing Managers to understand their campaign plans, goals and strategy, then lift plans to plan and execute multi-channel demand generation campaigns to drive business revenue.
• Build and execute media programs (considering but not limited to Programmatic, Paid Search, Paid Social, Site Direct, Content Syndication)
• Coordinate with IMM’s, content team and Marketing Ops on the creation of new landing pages in support of paid media programs
• Define clear and measurable goals for all campaigns, programs and tactics prior to launch
• Work closely with Marketing Operations and Analytics team to ensure attribution and tracking is set up across programs for reporting at channel level (traffic, spend, revenue, ROI and other performance KPIs)
• Analyse media programs to ensure programs are meeting or exceeding targets, and develop recommendations for improvements
• Monitor the performance of online advertising campaigns and reporting the results to relevant stakeholders on a regular basis
• Look for ways to optimise campaign performance and run A/B testing components as part of each campaign.
• Day to day management of media agency relationships
• Budget management of campaigns ensuring there is no overspend or underspend
• Be point of contact for European paid media best practices
• Ongoing sharing and execution of industry best practices with team
• Actively sharing campaign learnings, recommendations and best practice with Digital Demand Team and European marketing team as appropriate
• Build out rolling campaign calendar and update campaign checklists, briefs and processes in accordance with best practices and business needs
• Execute newsletters, single sends and webinar/event emails related to marketing campaigns using our Marketing Automation system (Marketo).
• Brief in changes or updates to nurture flows related to marketing campaigns to Marketing Operations team and coordinate with IMMs on final approvals.
• Partner with IMMs to gather requirements of all digital campaign elements using campaign checklist. This will include but not be limited to: data lists, email copy, nurture flow plans, creative elements for email banners, landing pages and ads, ad copy for social and paid.
• Partner with Marketing Ops to use the CDP for target lists
• Create/update campaign specific website landing pages using templates, leveraging Marketing Ops team support for form & Marketo program updates.

What we’re looking for:

• 3+ years experience in demand generation/campaigns experience
• Experience with digital marketing principals such as SEO, PPC, paid social, e-mail marketing, CRM software
• Skilled at agency management
• Strong reporting capabilities with the ability to track multi-channel campaign performance
• Ability to manage budgets
• Excellent written and verbal communication skills
• A proactive nature and hands-on approach
• Ability to work quickly and under pressure
• Strong Microsoft suite mastery
• Desire and passion to make a difference
• Solid experience of executing email campaigns and running event programs using a Marketing Automation system, preferably Marketo
• Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, paid digital and webinars
• Experience effectively leveraging webforms and landing pages for conversion
• Skilled at database segmentation and data management

Nice to have

• Prior experience of working in an international B2B organisation and working closely with other centralized teams (web, creative, operations) across regions would be a benefit
• Experience of Salesforce CRM
• Hands on experience of project management tools such as: JIRA, Asana

All Dun & Bradstreet job postings can be found at [https://www.dnb.com/about-us/careers-and-people/joblistings.html> and [https://jobs.lever.co/dnb>. Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.

Notice to Applicants: Please be advised that this job posting page is hosted and powered by Lever. Your use of this page is subject to Lever's Privacy Notice and Cookie Policy, which governs the processing of visitor data on this platform.