Senior Director of Brand Marketing

JOB OVERVIEW

The Senior Director, Brand Marketing is responsible for leading the development and implementation of the brand strategy and initiatives. This individual will oversee and drive the brand vision ensuring it is consistently applied across all marketing campaigns and brand initiatives. This is inclusive of strategic brand storytelling, developing and cultivating programs and relations with key influencers to elevate the brand.

ROLES AND RESPONSIBILITIES

Oversee the marketing strategy and activation for all campaigns / initiatives

Develop and execute compelling, on-brand marketing campaigns and plans

Develop and execute marketing campaigns and creative activation strategies

Oversee the campaign activation direction for marketing channel owners and key stakeholders

Evolve marketing programs and brand experience across platforms and consumer touchpoints

Oversee the campaign planning process and ensure all phases deliver marketing activation plans per objectives

Oversee the Women’s Marketing Team develop innovative marketing strategies to support the growth

Manage all PR / Media initiatives

Develop and present annual marketing plan

Develop and present new and innovative ideas to appeal to current customer base and new demographic channels

Collaborate with marketing leadership to ensure brand vision and campaign plans align with existing and new customer targets and remain at the forefront of the apparel industry

Collaborate with marketing channel owners and key stakeholders to ensure all marketing campaigns are concepted and activated in line with brand, product, and marketing objectives

Identify, establish, develop, and optimize evolving success metrics

Leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations

Oversee the development and management of monthly / annual budget

Maintain up-to-date knowledge of marketing methodologies, best practices, and processes

Manage external agency relationships (i.e., Earned Media (PR), Paid Media (OMD/Callaway) and Creative (TKG))

Manage, coach, and develop the brand marketing team

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)

Proficient in Microsoft Applications (i.e., Excel, PowerPoint, Word)

Proficient in marketing software (i.e., Photoshop, InDesign, etc.)

Highly proficient in design copy and general marketing guidelines

Highly proficient in brand development and multichannel marketing concepts

Proficient in creative process, marketing, graphic design, and brand development

Ability to analyze market trends, anticipate opportunities and develop strategic insights

Ability to drive, influence and collaborate across numerous functional areas

Ability to manage multiple projects simultaneously

Ability to manage and mentor a team

Strong communication and decision-making abilities

Strong creative thinking and leadership

Strong organization and planning skills

EDUCATION AND EXPERIENCE

Bachelor’s Degree in Marketing or related field

Minimum 10 years’ experience in a brand or creative management capacity

Minimum 5 years’ experience in a leadership capacity

Experience in retail and wholesale marketing

$189,000 - $235,000 a year