Content Design and Conversation Design Lead

Flo is looking for a Content Design and Conversation Design Lead for our Health product teams. If you live to solve problems, as well as support others in doing the same, this could be the role for you.

You’ll be leading a talent-rich community of content and conversation designers who are all tasked with driving repeat, frequent engagement with our app. We need someone who can prioritise delivery while playing an active role in developing the content design community at Flo.

Your Experience

Must have:

• A CV that includes at least one previous leadership role for a team creating and improving user-centred content that meets user needs.
• Experience of creating successful chatbot dialogues.
• Know-how in inspiring and motivating a team to produce their best work, quickly, in an often high-pressured environment. The team you’ll be leading is a talent-rich, ambitious bunch so you’ll also need to know how to harness that ambition to meet business goals, and grow people into roles that will satisfy them and help us retain that talent.
• A track record of building strong relationships with senior stakeholders - from product managers to researchers, analysts to engineers, legal to marketing - and of having exerted influence on those senior stakeholders in order to generate excellent user experiences.
• A portfolio of best-in-show examples where you’ve taken data and research to identify user needs, then created journeys and content that delivered quality user experiences.
• Experience in reviewing and improving content created by others - not just creating it
• Examples of having contributed to design standards, systems and processes.
• A working knowledge of how content design sits in the context of a wider working business. You should be comfortable and competent at pitching ways that content design can be incorporated into ways of working and advocating for content design’s inclusion.
• A growth mindset. We need people willing to give and receive constructive feedback – and act on it. You should be open to spotting gaps in your knowledge and skills and be excited to close them, with support.
• An ability to context switch. You should be able to balance strategies, objectives, and relationships across multiple teams. You also should be able to quickly swivel and adapt to changing priorities.

Nice to have:

• Having worked with LLMs
• Experience working in a consumer health app
• Having worked in a start-up environment.

What you'll be doing

You'll be responsible for:

• Leading a team of content designers and conversation designers in concepting, delivering and scaling content for our female health audience.
• The metrics of that content - our business sets ambitious goals and your job is to ensure your team’s work helps deliver on them.
• Ensuring your team creates release-ready content that passes our editorial, medical, and legal checks and delivers on our users’ needs.
• Checking the performance/business impact of the content you design and suggesting and planning improvements.
• Presenting your work and learnings to the wider / other teams.
• Running ideation sessions and workshops, where appropriate, to knowledge/skill share with other content creators.
• Developing a first-class culture of design excellence at Flo.
• Ensuring key stakeholders are clear on Content Design’s role in a project and are excited about the impact of great Content Design.

What you won’t be doing:

• Having total autonomy to create and execute content plans in isolation. All of our work is a team effort, involving input from everyone from product managers to medical advisors.

Your targets will be:

• Hitting delivery goals and metrics targets with your team.
• Suggesting content design and conversation design innovations that drive wider audience acquisition, deeper audience engagement and slicker processes for making that happen.
• Creating a positive, honest, curious and collaborative environment within the team.

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