Marketing Programs Manager

Aviso:

At Aviso, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to leadership, innovation, partnership, responsibility, and community. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic ‘oneaviso’ culture sets us apart. If you are looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso has to offer at www.aviso.ca.

The Opportunity:

We’re looking for a Manager, Marketing Programs to join our Marketing team.

Reporting to the Director, Product Marketing, the Manager, Marketing Programs is responsible for executing compelling go-to-market plans that will increase product penetration within both the credit union and third-party financial advisor intermediary distribution channels.

Our dream candidate is driven, collaborative, and has a proven track record of successfully deploying cohesive end to end multi-channel marketing programs, product launches and sales enablement tools. You have a growth mindset, always strives for continuous improvement, and excited by performance optimization. You are someone who enjoys operating in the weeds with a “get-it-done-right” attitude.

The Manager, Marketing Programs will partner with the Asset Management (NEI Investments) business line to deliver results aimed at strengthening awareness and the competitive positioning of this business across target markets, as well as achieving market adoption and division growth objectives. The range of responsibilities includes web updates, email marketing, market analysis, competitive analysis, communications, and promotion of key products and solutions using a variety of channels, formats, and platforms.

You bring solid execution skills, including a willingness to roll up your sleeves and do what it takes to create lasting value and product line revenue growth.

If you are obsessive about performance and demonstrate efficient and effective execution of marketing programs, keep reading.

Who you are:

• Service – You consider both internal and external stakeholders and demonstrate intent of understanding and putting the clients’ needs first. You advocate service excellence and work to deliver solutions that meet the needs. You proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner
• Execution – You are committed to achieving your goals and to succeed. This includes focusing on “getting things done”, as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes
• Collaboration – You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization

What your day looks like:

• Execute go-to-market plans for the Asset Management business line in collaboration with internal cross-functional teams
• Conduct research to understand the competitive landscape, customer insights, and digital trends
• Engage with stakeholders to gather intelligence and feedback to execute compelling marketing plans
• Develop campaign and program marketing briefs
• Develop project plans for go-to-market programs
• Drive project implementation for campaign and program launches, marketing programs, events, sales enablement (fact sheets, case studies, tools, etc.), PR/influencers, advertising, social media, working with a cross functional team of business and marketing professionals
• Monitor results and optimize plans to deliver value and achieve targeted KPIs
• Ensure compliance with communication policies, procedures, and brand standards
• Form and foster relationships with internal colleagues to leverage existing resources across product lines and delivery channels
• Maintain process documentation and manage day-to-day marketing operations
• Maintain daily, weekly, monthly, and quarterly reports to help manage the business and identify trends, channel, and market opportunities

Requirements

Your experience and skills:

• Bachelor’s degree required (Business, Marketing, Communications or similar)
• 5 years of relevant product marketing experience and a successful track record of building strong product marketing strategies, both online and off, to maintain a sustained competitive advantage
• Fluent in dealing across multiple channels, in a B2B environment with multiple partners and more broadly with the market as a whole
• Excellent project management skills (Experience with Agile ways of working is preferred) with ability to multi-task and deliver within defined timelines and budgets
• Self-starter with strong communication and interpersonal skills
• Ability to prioritize in a fast-paced environment
• An understanding of Canada’s regulatory environment, specifically as it relates to mutual funds /asset management products and services an asset
• Fluent communication skills in English required. Bilingual skills in French an asset

Benefits

Why Aviso Wealth?

At Aviso Wealth, you will find a dynamic and inclusive culture that rewards innovation and celebrates success.
Here are a few things that set us apart:

• Competitive compensation package that rewards and recognizes individual contributions
• Excellent health, dental and insurance benefits to meet the diverse needs of our employees
• Generous vacation time, fitness benefit, parental leave top-up options
• Matching contributions to our retirement program
• Commitment to the continuous improvement of our staff through learning & development and an education assistance program
• Regular social events to foster teamwork

Equal Employment Opportunity

Aviso Wealth welcomes and encourages applications from all qualified individuals including persons with disabilities. If you require an accommodation, we will work with you to meet your needs in all stages of the hiring process.

We thank all applicants for their interest, however, only those selected for further consideration will be contacted.

No recruiters or agencies, please.

Company Overview:

Aviso is a leading wealth management and investment services provider for the Canadian financial industry, with over $125 billion in total assets under administration and management, and over 1,000 employees. We’re building a comprehensive, technology-enabled, client-centric wealth services ecosystem. Our clients include our partners, advisors, and investors. We’re a trusted partner for nearly all credit unions across Canada, in addition to a wide range of portfolio managers, investment dealers, insurance and trust companies, and introducing brokers. Our partners depend on Aviso for specific solutions that give them a competitive edge in a rapidly evolving, highly competitive industry. Our investment dealer and mutual fund dealer and our insurance services support thousands of investment advisors. Our asset manager, NEI Investments, specializes in investing responsibly. Our online brokerage, Qtrade Direct Investing®, empowers self-directed investors, and our fully automated investing service, Qtrade Guided Portfolios®, serves investors who prefer a hands-off approach. Aviso Correspondent Partners provides custodial and carrying broker services to a wide range of firms. We have offices in Toronto, Vancouver, Montreal, and Winnipeg. Aviso is backed by the collective strength of our owners: the credit union Centrals, Co-operators/CUMIS, and Desjardins. We’re proud to power businesses that empower investors.

A career with Aviso means being part of a group of talented, energetic professionals who live their values every day, and belonging to an organization dedicated to your success and career development. If you’re looking for interesting and challenging work, at a company committed to its people, apply to join our team.

Salary

This position is posted with an expected salary range of $90,000 - $115,000 CAD annually. Individual compensation packages are based on various factors unique to each candidate and the requirements of the position.