Senior Growth Marketing Manager

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada’s largest and most successful retailer. Based in downtown Toronto, we are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces, and we’re only just getting started! To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make significant and lasting impact on Canadians.

The Impact You’ll Make

As the Sr GrowthMarketing Manager, you will impact our business by leading and executing digital marketing strategies for Shoppers Drug Mart eCommerce, focusing on marketing programs, performance tactics, and new growth opportunities to drive customer acquisition and retention.

What You'll Do

• Develop and deliver on the eCommerce marketing strategy for SDM.ca, acquiring and retaining quality customers
• Build, implement and refine paid digital marketing campaigns to hit aggressive sales targets
• Lead the Partnerships strategy and testing plan with internal lines of businesses and external marketplace partners to attract new customers and drive sales
• Lead the exploration of SEO and SEM opportunities and optimizations alongside the Media and technical teams to drive traffic and conversion
• Lead Lifecycle Email Marketing programs to continuously nurture customers through to conversion
• Leverage data and insights to guide campaign development and influence stakeholders
• Forecast, monitor and report on campaign and customer database performance, interpret data to refine based on learnings
• Develop and manage project work streams including follow-ups, reviews and approvals, purchase orders and budget reconciliation, weekly & monthly business reporting
• Work cross-functionally with Email, Media, Merchandising, Strategy & Planning, Product, Technology and Design teams to strategize and execute on programs
• Lead the management of the team Marketing budget and work with Finance and Marketing partners to accurately record and report on commitments

Does This Sound Like You?

• University degree in Business, Marketing or Commerce
• 7+ years’ experience in an eCommerce or retail digital marketing role
• A strong understanding of paid media tactics such as Paid Social, Search Engine Marketing and Affiliate Marketing, while having solid experience in omni-channel marketing principles
• Experience evaluating customer journeys and building lifecycle marketing programs
• Proven experience driving customer acquisition and retention in a sales environment
• Proven experience in managing direct and indirect reports
• Experience in Campaign Management including marketing creative briefs and agency management
• Excellent interpersonal and communication skills, able to effectively work and communicate with multiple levels of the organization and deliver persuasive presentations, POV statements, strategic recommendations
• Outstanding project management, time management and organizational skills with the ability to prioritize and manage varying workloads