Lifestyle and Experiential Marketing Associate Manager

Job Description

Position Summary

The Lifestyle & Experiential Marketing Associate Manager will work on the fastest growing Mexican Import Beer Brands in the U.S., supporting brand strategy & activation approach in sports, music, entertainment, and brand partnerships. This role will assist the Brand Activation Manager, Lifestyle & Experiential Marketing, in the development of a brand activation strategy, multicultural marketing efforts, & culturally relevant initiatives while managing internal cross functional processes and communications to drive best-in-class programs. This position will support the Manager by enhancing each brand’s existing brand platforms and in identifying new activation platforms to drive awareness and growth with the brand’s target consumer. The Associate will serve as a conduit across the entire Beer Division Marketing team and U.S. Sales team helping to ensure consistency and activation excellence across all brand platforms. The successful candidate will have the ability to consistently innovate, have a keen understanding of the target consumer, and help develop processes that maximize resources across our strategic partnerships.

**Responsibiliti...