About this Role

As the CRM Manager for Fanatical.com, you will develop and execute CRM strategies to cultivate customer loyalty, increase engagement, boost purchases, and optimize lifetime value. Your role will center around leading the conceptualization and execution of extensive CRM efforts across multiple channels, including email, push notifications, and lifecycle campaigns, all focused towards the overarching success of Fanatical.com.

You Will...

• Build and manage CRM campaigns and lifecycle programs tailored to Fanatical.com customers
• Create personalized and segmented customer journeys to drive engagement, repeat purchase rates, and loyalty
• Develop and execute loyalty program strategies to drive valuable user activations and build customer loyalty and repeat behavior
• Develop email and push notification ecommerce strategies and oversee campaign execution
• Plan and execute trade marketing and affiliate email campaigns
• Strategically develop Fanatical Wishlist, Assistant, and other retention tools
• Analyze campaign performance and customer data to optimize programs and targeting strategies
• Conduct surveys and focus groups to gather customer feedback an...