Digital Marketing Specialist

The primary responsibility for the Digital Marketing Specialist is to create, implement, execute, all social and digital initiatives originating from the Marketing department for Charisma House authors and products. This role will involve a high level of detail and must possess strong organizational skills and find new and effective ways to streamline processes and improve systems. The digital marketing project manager should be a self-starter, and highly creative, as they lead our efforts to develop a myriad of digital assets which include web/microsites, among many other graphics and digital content.

Key areas of focus will include:

• Social media marketing
• Online marketing
• Mobile Marketing
• Email Marketing
• Content marketing
• Database development
• Web and microsite development

SPECIFIC RESPONSIBILITIES:

• Support and execute management of book databases and all associated metadata and Edelweiss
• Assist marketing team with organic social media platforms
• Play a central role in planning and executing direct to consumer (D2C) digital marketing strategies through Charismahouse.com
• Work closely with key leaders from marketing to grow direct to consumer (D2C) revenue
• Articulate ROI to Director of Marketing – as it pertains to all digital marketing efforts
• Consistently research and provide recommendations to better improve results
• Develop digital marketing strategies for our marketing plans
• Oversee execution of all web, email and social media campaigns
• Execute the purchases through social media and all other web/digital/mobile platforms, as reflected in each respective marketing plan
• Work with the team to execute digital assets such as micro-site, website and newsletter designs and ensure proactive systems are in place to meet deadlines
• Identify trends and insights that will aid in the performance or optimization of digital campaigns
• Brainstorm new and creative audience development and engagement strategies across digital or social platforms
• Report digital and web analytics to Director of Marketing as needed.
• Social media audience engagement daily via posts, memes, etc.
• Work closely with Director of marketing ensure department's effectiveness.
• Evaluate emerging technologies and provide thought and perspective where appropriate
• Demonstrate the on-going ability to interact and cooperate with all company employees.
• Agree with Charisma Media’s Vision Statement, beliefs and values.

Requirements

ESSENTIAL SKILLS:

• Strong detail and schedule orientation
• Strong organizational abilities
• Self-starter and quick learner
• Strong communication skills
• Strong computer skills a MUST – particularly Excel, HTML 5, CSS, PHP, JavaScript, WordPress, GA4, Adobe Creative Cloud, Canva, etc.
• Strong interpersonal skills
• Positive, can-do attitude
• Ability to work independently
• Ability to handle many projects at once
• Outstanding ability to get projects done under pressure and on time
• Ability to motivate and work closely with others to meet deadlines including the Book Group leadership team
• Ability to work well with others
• Strong team player

Education:

4-year degree required, or equivalent management experience in marketing, sales, etc.

Language Skills:

Ability to communicate effectively and professionally both written and verbally, with understanding of basic grammar skills in regards to business correspondence.