Vice President Product Marketing

Sonatype is the software supply chain management company. We're on a mission to change how the world innovates by making enterprise software development with open source and AI/ML easier and more secure. Sonatype created the software supply chain management category, is a pioneer in the open source community, and has a leadership position in the DevSecOps industry.

From running the world's largest repository of Java open source components (Maven Central), to inventing modern artifact management with Nexus Repository, and to introducing the world’s only solution that stops malicious open-source malware in its tracks, we're constantly innovating and serving thousands of organizations and over 15 million developers around the world.

We have lofty goals for our technology and intelligence to power all software engineering and security teams. And, we need you to do that.Join us!

Learn more at www.sonatype.com.

We seek an accomplished and entrepreneurial Vice President of Product Marketing to propel us forward in this multifaceted technology space. Our Vice President of Product Marketing will lead and grow our global Product Marketing function and play a key driving role in Sonatype’s future growth, leading the positioning of our platform and building an extraordinary team.

As the Vice President of Product Marketing, you will be responsible for leading and managing the product marketing functions, which include product positioning and launch enablement, technical marketing, competitive intelligence, analyst relations, & market research.

What You'll Do

• Lead all aspects of global product marketing function in a fast-paced, high-growth private-equity backed DevSecOps product company.
• Define team-wide metrics and annual and quarterly plans and oversee the functional budget. Develop and deploy team-wide key competencies and best practices that strive to retain and grow talent.
• Serves as chief product advisor to executive leadership on Sonatype’s platform and product value messaging.
• Inform and drive comprehensive messaging and positioning strategies, ensuring maximum impact for product releases, lead generation, launch strategies, revenue growth, and enablement.
• Oversees competitive marketing intelligence programs (e.g., competitive intelligence, win/loss analysis, market intelligence). Analyze market intelligence and provide strategic insights that drive decisions throughout the organization.
• Lead Analyst Relations. Build and maintain strong relationships with industry analysts and influencers. Implement strategies to support positioning that keeps Sonatype ahead of the competition and well-positioned within analyst reports.
• Collaborate with customers, product management, sales, and marketing teams to ensure alignment on product messaging, launch strategies, event demonstrations, and sales enablement.
• Contribute to creating high-impact content communicating our value proposition, including sales pitch decks, white papers, product videos, and web/digital assets.
• Support the marketing team with demand generation campaigns and product launches and ensure technical accuracy in marketing materials.
• Design a competitive intelligence program that compliments product roadmap priorities and sales enablement.

Requirements

• 5+ years experience leading a product marketing, customer success engineering, or sales engineering function at a growth technical product company focused on B2B
• Experience in DevSecOps or open source software industry preferred
• Experience in a high-growth, fast-paced environment preferred
• Hands-on technical or sales experience is a strong plus
• Ability to effectively lead sales enablement and training
• Understanding and simplifying challenging technical content
• Knowledge of trends and strong curiosity about learning new things
• Exceptional interpersonal, written/verbal communication skills and attention to detail
• A technical bachelor's degree is preferred

Things that we are proud of:

• 2023 Fast Company Best Places for Innovators
• 2023 Leader in Forrester-Wave for Software Compensation Analysis
• 2023 Gartner's Magic Quadrant
• 2023 Software Report's Top 100 Software Companies
• 2023 BuiltIn Best Places to Work
• 2022 Frost & Sullivan Technology Innovation Leader Award
• 2022 PeerSpot Silver Peer Award in Software Composition Analysis
• 2022 Tech Ascension Best DevOps Security Solution Award
• 2022 NVCT Cyber Company of the Year
• Company Wellness Week - We shut down company operations for a week to enable all employees to spend time pursuing personal growth and enjoying much needed and deserved rest.
• Diversity & Inclusion Working Groups
• Parental Leave Policy
• Paid Volunteer Time Off (VTO)

At Sonatype, we value diversity and inclusivity. We offer perks such as parental leave, diversity and inclusion working groups, and flexible working practices to allow our employees to show up as their whole selves. We are an equal-opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you have a disability or special need that requires accommodation, please do not hesitate to let us know.