Senior Data Analyst

What you’ll do:

As a Senior Analyst,you’ll build the strategic and tactical foundation for data-driven marketing efforts. You’ll work to achieve client goals through brand and acquisition campaigns, site optimization, and/or online testing strategy.

Day-to-day, your role includes:

•Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting

•Diving into large data sets, uncovering insights, and providing impactful recommendations to clients

Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts

•Reporting and analysis of CRM customer and campaign data, focusing on insights that drive acquisition, retention and activation

•Performingcustomer segmentation and modeling to identify customer behavior trends and insights

•Communicating with clients regularly on scheduled deliverables and ad-hoc requests

•Collaborating with internal teams and external partners to drive success for client’s business goals

Requirements

We’re looking for strong, impactful work experience, which typically includes:

•3-5 years of experience in analytics or strategy

•A four-year college degree

•Passion for digital marketing and emerging trends in the digital landscape

•Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)

•Experience communicating with internal and external stakeholders at a variety of levels

•Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau

•Comfortable in a fast-paced and deadline-driven environment