Search Marketing Specialist

Location: Fully-Remote (Work from Home), 9 AM - 6 PM EST

We're seeking experienced and dynamic Search Marketing Specialists to join their team, serving a diverse range of U.S.-based clients. Submit your application along with your video to be considered for these exciting opportunities

Key Responsibilities:

• Campaign Management: Lead and optimize advertising campaigns on platforms like Instagram, LinkedIn, Google, Meta, Pinterest, and Amazon focused on lead generation, lead conversion, and customer acquisition.
• Strategy Development: Develop comprehensive paid media strategies that align with marketing goals and target the right audience segments.
• Performance Analysis and A/B Testing: Regularly analyze campaign effectiveness, conduct A/B testing to refine strategies, and ensure optimal performance.
• CRM and CMS Management: Utilize tools like HubSpot, Salesforce, and ClickUp for marketing operations assistance.
• Use advanced analytics tools such as Google Analytics to monitor and report on campaign performance.
• Budget Management: Manage and allocate campaign budgets effectively to maximize ROI.
• Ad Creatives and Copywriting: Design and develop compelling ad creatives, and craft engaging copy that resonates with the target audience.
• Diverse Campaign Strategy Experience: Develop and implement campaign strategies across various approaches including B2B, B2C, DTC, and lead generation.

What Success Looks Like:

• Lead Generation Efficiency: Your targeted campaigns have measurably increased lead quality and quantity.
• Campaign Optimization: Through rigorous A/B testing and analytics, you’ve refined advertising strategies to maximize ROI.
• Strategic Contribution: Successfully integrated insights to enhance the targeting and effectiveness of campaigns.

Qualifications:

• Proven Experience: At least 3-5 years in paid media management with significant experience in working with U.S.-based clients.
• Platform Expertise: Extensive experience in managing and optimizing campaigns on LinkedIn, Instagram, Google Ads, Meta, Pinterest, and Amazon.
• Analytical Proficiency: Strong skills in campaign analysis and using A/B testing to improve results.
• Technical Skills: Knowledge of HubSpot, Salesforce, ClickUp, and Google Analytics.
• Communication Skills: Excellent communication abilities to effectively collaborate with teams and report on campaign progress.
• Creative Skills: Experience in designing ad creatives and crafting compelling copy.
• Strategic Experience: Proven experience in developing and executing diverse campaign strategies for B2B, B2C, DTC, and lead generation.

This role offers a dynamic opportunity for a Search Marketing Specialist to significantly impact our diverse range of clients. If you are results-driven, skilled in digital marketing, and adept at navigating complex campaign landscapes, we invite you to apply and help propel our client's growth.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets