Content Marketing Manager

Similarweb is the leading digital intelligence platform used by over 3000 global customers. Our wide range of solutions are used by companies like Google, eBay, and Adidas. We help our customers succeed in today’s digital world, by giving them access to data-driven insights, competitive benchmarks, strategic analysis, and more.
In 2021, we went public on the New York Stock Exchange, and we haven’t stopped growing since!

We’re looking for a Marketing Writerwho will report to the Director, Content.

Why is this role so important at Similarweb?

Join our blog team as a writer for our digital marketing content suite at a time when we’re revamping our content. Your job will be to ideate and create world-class content - you will be our internal leader for this content suite and help with strategy as well as long-form content creation (your bread and butter).
We are looking for writers with flair, personality, and interest in, or profile within the digital marketing space. Ideally, you may have studied marketing research, or worked as a writer within the marketing space before. In-depth knowledge and/or experience of a marketing channel, such as SEO, affiliate, or PPC is a must.
This role is perfect for someone who has a passion for content and is happiest when researching and writing.

So, what will you be doing all day?

Your role as part of the Marketing Departmentmeans your daily responsibilities may include:

• Working from a brief, you will be responsible for the creation and optimization of blog articles - mostly evergreen guides, marketing insights, and data listicles
• Own your content pipeline - develop content strategies and run ideation sessions for your content suite
• Write product-infused and engaging blogs that will generate leads and conversions. Identify fresh and interesting angles for your content
• Write thought-leadership and guest posts on behalf of senior figures in Similarweb for external publications
• Repurpose insights, whitepapers, and reports into blog posts
• Write compelling, informational, and optimized copy for video scripts (you can star in the videos if you like!)
• Work alongside the SEO team to ensure all articles are optimized for Google rankings
• Work to Similarweb production targets (minimum of two long-form blogs produced per week)
• Use the Similarweb platform to pull and interpret data and turn this data into stories and insights
• Be an active member of the digital marketing community - build knowledge and contacts through networking

This is the perfect job for someone who:

• 3+ years experience as a content writer in the digital marketing space (preferred: SaaS experience)
• Extensive knowledge of marketing, or topics within the space: SEO, PPC, affiliate marketing, and/or display
• Experience in writing for the US market, or ability to write for this market
• Passion for content and writing (especially for writing long-form content)
• Native English speaker
• A strong understanding of SEO for content
• Excellent people skills to interact with colleagues, cross-functional teams, internal clients, and distribution teams
• Ability to interpret data, graphs, tables, and quantitative insights
• Able to work independently & autonomously, focusing on key outcomes amidst competing priorities & tight deadlines
• Motivated & hardworking

Why you’ll love being a Similarwebber:

You’ll get to sell a product you actually believe in: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.
You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization.
We offer competitive perks & benefits: We take your well-being seriously and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.
You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.
Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.