Growth Marketing Manager

The Growth Marketing Manager is an experienced, collaborative, results-oriented marketer with a keen business acumen and an adept understanding of integrated marketing strategies to lead demand generation campaigns for Vericast Financial Institution (FI) products and solutions. This role involves collaborating with other marketers and cross-functional stakeholders to define the strategy, align on the go-to-market approach, and develop campaigns that build pipeline for Vericast FI products. You will be expected to ensure full-funnel lead generation and manage our media buying processes. You will also be the go-to expert on all things marketing automation, managing our lead routing, scoring, and nurture practices using Hubspot.

KEY DUTIES/RESPONSIBILITIES

• Define the campaign strategy for Vericast FI products across solutions and audiences to drive awareness and pipeline growth 15%
• Align with cross-functional stakeholders on go-to-market plans and pipe generation strategies and tactics 15%
• Develop the campaign landing page strategy 15%
• Collaborate with internal creatives and external agencies to develop compelling, effective campaign assets 15%
• Provide input on the...