Senior Vice President

The Senior Vice President, Brand Experience (SVP) is responsible for generating strategic media initiatives and leading all aspects of media planning for key client account. The SVP fosters and builds key relationships with clients across all levels and functions. They manage, lead, and develop their internal brand experience (media planning) team and can take active hands-on role in the deployment of strategic plans when necessary. The SVP is fiscally accountable for ensuring proper budget management and identifying revenue potential for the agency.

Key Responsibilities:

• Responsible for developing, implementing, and executing strategy to define the future direction of client business.
• Actively listen to clients and continually identify opportunities to lead thinking. Team leader for client interaction fostering positive relationships.
• Identifies key target insights based on client brief necessary for formulating communication strategy.
• Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience.
• Ensure the quality of work for all client deliverables.
• Serves as key resource for local markets in defini...