Content Manager

What you’ll do in the role…

• Manage and deliver a monthly content calendar across all digital touchpoints that reflects our broader marketing strategies; generating standalone social campaign ideas and support the amplification of BAU and integrated marketing campaigns
• Explore and test new channels and content formats to engage new audiences and new places where current audiences may be
• Focus on driving quality traffic, high customer engagement, and conversion
• Recruit new audiences working via social and influencer activations, collaborating with our Head of PR & Brand Partnerships to amplify content and build long-term brand advocacy
• Use internal business insight data and external market insights to recommend channel strategies and content, proactively generating creative ideas
• Drive the editorial content for the brand across our website, in-hotel print, digital collateral, and any other standalone campaigns that require a storytelling narrative to roll out across owned channels
• Ensure that the website’s CMS is always up to date, whether with the creation of new properties or auditing of existing content – all while working closely with the Product team to optimise our customer experience
• Responsible for copywriting across website, newsletters, collateral, social media, and in-hotel experiences – ensuring we have a strong TOV and that it is maintained consistently, whether by yourself or commissioned freelancers
• Brief and collaborate with our internal graphic designer, and an external roster of videographers and photographers to produce high-quality content that aligns with our brand strategy
• Constantly seek to improve team and stakeholder processes to drive efficiency and ensure all go live deadlines are met
• Perform competitor analysis to inform business insights and strategies
• Monitor performance metrics using tools like Google Analytics & Metricool, integrating findings into marketing dashboards to optimise plans
• Oversee community management across all channels to ensure continuous positive brand engagement
• Deliver and expand upon the anticipated roll-out of Dis-loyalty Drops in 2024 and beyond
• Manage and track the content budget, working closely with the VP of Brand to ensure on-budget activity

Requirements

What we’re looking for…

• A social media native with a flair for creating engaging content that tells our brand story, increases brand reach and positive sentiment across our digital channels
• Someone with a passion for storytelling that can identify and tap into the right collaborators, contributors, and creators to help bring our brand to life
• A brand guardian across all channels – creating tools and guidance to ensure all content celebrates and embraces our brand values and strategy
• A strong writer with the ability to create, contribute and commission copy depending on the scale and significance of the job and the brand requirements
• A creative campaign thinker – from ideation to delivery – capable of translating ideas and visions into a reality
• Experience working with creative, marketing, communications, and technology teams
• Experienced in planning, managing and budgeting photoshoots, you're adept at collaborating with external videographers and photographers to produce high-quality content
• Someone proactive and able to work independently, but likes being sociable & collaborative too
• Experience in hospitality isn’t a must but we do want you to be genuinely interested in our industry; whether that’s a love for a delicious meal, a decent drink, a cosy bed, or a travel adventure
• A great communicator with stakeholders across a business at any level
• You’re looking for a place where you can be you; no clones in suits here
• You’re not precious. We leave our egos at the door and help get stuff done
• You’re up for doing things differently and trying (almost) everything once
• You want to be part of a team that works hard, supports each other, and has fun along the way