Marketing Senior Associate

As a Senior Associate, Marketing, you will be responsible for developing and executing strategic marketing initiatives to drive lead generation and customer engagement for our luxury bag category. You will work closely with cross-functional teams to create and implement in-app and offline CRM campaigns, ensuring our brand presence is maximized across various channels. Additionally, you will activate campaigns on Shopify, perform general updates on our e-commerce store, and create engaging social media content.

Key Responsibilities:

• Develop and execute channel marketing strategies to drive lead generation and customer acquisition for the luxury bag category.
• Create and manage in-app and offline CRM campaigns to engage and retain customers.
• Activate marketing campaigns on Shopify and perform general updates on the e-commerce store.
• Create engaging social media content that aligns with our brand identity and marketing goals.
• Collaborate with the sales team to identify and target key customer segments and markets.
• Analyze campaign performance data and provide insights to optimize marketing efforts.
• Work with creative teams to develop compelling marketing materials and content that align with brand guidelines.
• Coordinate with external partners and agencies to ensure successful campaign execution.
• Monitor market trends and competitor activities to identify new opportunities for growth.
• Manage marketing budgets and track ROI to ensure efficient use of resources.

Requirements

• 3+ years of experience in channel marketing, lead generation, or CRM campaign management, preferably in the luxury fashion industry.
• Strong understanding of digital marketing channels, including social media, email marketing, and mobile apps.
• Proven track record of developing and executing successful marketing campaigns.
• Experience with Shopify, including campaign activation and e-commerce store updates.
• Proficiency in creating engaging social media content.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Exceptional communication and interpersonal skills.
• Creative thinker with a keen eye for detail and design.
• Ability to work independently and manage multiple projects simultaneously.
• Passion for luxury fashion and a deep understanding of the luxury consumer market.