Marketing Associate

POSITION OVERVIEW

Global Atlantic Financial Group is seeking an experienced sales, marketing, and communications professional to lead efforts to develop and execute a marketing strategy for Global Atlantic’s Independent Channel Annuity Sales. This person will be responsible for determining the projects and activities that enable awareness, engagement, and lead generation. They will execute the organization’s sales strategy and impact revenue objectives for the Independent sales channels. Position reports to VP of Channel Marketing.

Responsibilities are to define and execute marketing strategy to support continued growth Individual Markets Independent sales channels.

This includes:

· Define and lead the creation of a marketing strategy with the goal of executing sales campaigns and building long term brand value within the Independent distribution channel.

· Partner with Individual Markets Sales leadership to collaborate on creative and innovative ideas for advertising, marketing campaigns, awareness-building and sales enablement that are aligned with the values, messaging and story of Global Atlantic.

· Develop strategic relationships across the organization including Sal...