Strategic Messaging Manager

About Us

Sophos is a worldwide leader and innovator of advanced cybersecurity solutions, including Managed Detection and Response (MDR) and incident response services and a broad portfolio of endpoint, network, email, and cloud security technologies that help organizations defeat cyberattacks. As one of the largest pure-play cybersecurity providers, Sophos defends more than 500,000 organizations and more than 100 million users globally from active adversaries, ransomware, phishing, malware, and more. Sophos’ services and products connect through its cloud-based Sophos Central management console and are powered by Sophos X-Ops, the company’s cross-domain threat intelligence unit. Sophos X-Ops intelligence optimizes the entire Sophos Adaptive Cybersecurity Ecosystem, which includes a centralized data lake that leverages a rich set of open APIs available to customers, partners, developers, and other cybersecurity and information technology vendors. Sophos provides cybersecurity-as-a-service to organizations needing fully managed, turnkey security solutions. Customers can also manage their cybersecurity directly with Sophos’ security operations platform or use a hybrid approach by supplementing their in-house teams with Sophos’ services, including threat hunting and remediation. Sophos sells through reseller partners and managed service providers (MSPs) worldwide. Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.

Role Summary:

We’re looking for an experienced Strategic Messaging and Copywriting Manager to join the Sophos Brand and Integrated Marketing team, working remotely within the USA ET time-zone hours. You’ll be writing for the Brand and Integrated Marketing team and will contribute to and maintain the Sophos strategic messaging hierarchy, as well as consulting with other teams on our messaging and writing copy for items such as campaign copy, video scripts, web copy, social ads, ad copy, positioning narratives, etc.

You’ll know what makes a good story and can dig into technical details to pull out the most insightful elements. You know what keeps readers engaged and you’ll be a pro at creating copy that supports our SEO efforts.

You will maintain the Sophos brand messaging hierarchy and distill that into an ongoing campaign copy library for our tier 1 marketing campaigns for internal teams at Sophos to use.

You are the guru of the apostrophe placement and can spot a typo at 300 paces. You can cope with writing in American English and know what the Oxford comma is.

What You Will Do:

Copywriting/copy editing

• Owning and maintaining the copy libraries for our tier 1 campaigns, aligning to an overarching editorial calendar, ensuring all product launches and campaigns are covered

• Copyedit other writing, reports, articles, and technical papers for accuracy, tone, and style

• Generate impactful ad and web copy that effectively connects with target personas, clearly conveying key messages and value propositions

• Understands, segments, and targets audience needs and adapts communications strategies accordingly

Storytelling

• Develop storytelling opportunities by using data and insights

• Understands the power of storytelling and can create a story arc that is then translated across awareness, consideration, and conversion communications

• Determines the format of stories. Leverages expertise to determine what format is most appropriate and meaningful for a story and target audience(s). Attends to cadence of storytelling (e.g., duration, evolution), including content development and curation to land a story

• Collaborates across teams to develop stories in ways that generate positive perceptions towards Sophos. Ensures confluence of content and audience across stories. Creates narratives based on messaging frameworks that drive content development and deployment.

Collaboration

• Work with wider marketing and product teams to create copy for a wide variety of initiatives, making sure to always maintain Sophos' tone of voice

• With guidance, proactively includes relevant others to inform content and messaging

• Engages with internal and external stakeholders to meet objectives

• Leads and directs agency teams as needed

• Leverages technical expertise and knowledge of successful campaigns in managing work of self and others

• Reports to the Director of Brand and Integrated Marketing

Drive and Monitor Messaging and Impact

• Monitors, tracks, and analyzes the impact of and responses to messaging for a given project. Creates responsive materials as needed. Engages others appropriately in responsive efforts. Leverages insights to inform data-driven proactive approaches

What You Will Bring:

• 8+ years’ experience in messaging, copywriting, or similar role
• 3-5 years of cybersecurity experience is highly desirable, extensive technology experience is essential
• SEO knowledge
• Ability to take content from idea to production
• Can turn technically complicated prose into easy-to-understand copy
• Excellent planning, communication, time-management, and follow-through skills
• Likes covering a wide range of subjects related to IT security
• Strong editorial skills
• Proven ability to work with and appropriately support senior management teams
• Passionate, creative thinker who is proactive in driving new initiatives
• Comfortable working across all levels of the organization, using influence to achieve results

In Canada, the base salary for this role ranges from $113,000 to $188,000. In addition to base salary, we offer additional compensation including bonus eligibility and a comprehensive benefits package. A candidate’s specific pay within this range will depend on a variety of factors, including job-related skills, training, location, experience, relevant education, certifications, and other business and organizational needs.

In the United States, the base salary for this role ranges from $107,000 to $178,000. In addition to base salary, we offer additional compensation including bonus eligibility and a comprehensive benefits package. A candidate’s specific pay within this range will depend on a variety of factors, including job-related skills, training, location, experience, relevant education, certifications, and other business and organizational needs.

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Ready to Join Us?

At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don't check every box in a job description. We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team. Don't let a checklist hold you back – we encourage you to apply.

What's Great About Sophos?

· Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. Please refer to the location details in our job postings for further information.

· Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit

· Employee-led diversity and inclusion networks that build community and provide education and advocacy

· Annual charity and fundraising initiatives and volunteer days for employees to support local communities

· Global employee sustainability initiatives to reduce our environmental footprint

· Global fitness and trivia competitions to keep our bodies and minds sharp

· Global wellbeing days for employees to relax and recharge

· Monthly wellbeing webinars and training to support employee health and wellbeing

Our Commitment To You

We’re proud of the diverse and inclusive environment we have at Sophos, and we’re committed to ensuring equality of opportunity. We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants who can contribute to the diversity of our team. All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation. We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know.

Data Protection

If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos. If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights. If you have any questions about Sophos’ data protection practices, please contact dataprotection@sophos.com.