Marketing Design Lead

SIMPLE is a successful mobile product with over 15 million unique downloads, more than 300K 5-star reviews, and over 50% year-over-year revenue growth.
It offers judgment-free, gentle guidance toward balanced nutrition, a healthy relationship with food, and ultimately, improved health and well-being. Built with flexibility and convenience in mind, the app is a safe and supportive space to get actionable feedback, learn, and increase confidence. SIMPLE’s method is shaped by a global team of nutrition, behavior change, digital health, and medical experts. The journey is enhanced through Avo, a personal wellness assistant within the app that provides timely suggestions and real-time answers.
With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

The Marketing Design Lead is a strategic leader responsible for defining and executing the visual identity and communication design of the marketing touch points. This pivotal role focuses on driving efficiency across all marketing channels, with a significant emphasis on optimizing performance marketing strategies to maximize user engagement and acquisition. This position will involve both design (60%) and project management (40%) and it will report to the VP of Marketing with functional manager Product Design Director, partnering closely with the marketing, growth and product teams

Key Responsibilities

• Strategic Design Leadership: Direct the overall visual marketing strategy, ensuring alignment with the company’s growth objectives and market positioning.
• Performance Marketing Focus: Spearhead design initiatives that enhance and optimize marketing campaigns, particularly in digital and video advertising, to improve performance metrics.
• Collaboration and Influence: Work closely with marketing, growth, and product teams to integrate visual design seamlessly into broader marketing strategies.
• Innovation and Adaptation: Proactively identify and act on emerging trends in design and marketing to keep the brand at the forefront of innovation.
• Design Excellence: Maintain rigorous standards of design quality and consistency, ensuring that all creative outputs align with strategic marketing goals.

Requirements

• Experience: 6-10 years in a senior design role with a proven track record in brand and performance marketing.
• Expertise: Strong background in visual storytelling and performance-driven design, with a portfolio demonstrating past successes in significant campaigns.
• Leadership: Demonstrated ability to think strategically, lead a design team, and work collaboratively with senior management and cross-functional teams.
• Strategic Thinking: Skilled in planning and executing long-term strategies, with a keen ability to anticipate market trends and align them with company objectives.
• Communication: Excellent communication skills, capable of effectively articulating design vision and strategies to stakeholders at all levels.

Application Review Process:

1. CV and Portfolio Review
2. HR Screening
3. Technical Interview + Case Study
4. Test Assignment
5. Team Interview

Perks and Benefits:

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;
• In-office, and hybrid work opportunities;
• Relocation package (Cyprus);
• The equipment whatever you need to be happy and productive;
• A premium SIMPLE subscription;
• 21 days annual leave, plus bank holidays (those observed where you live);
• Support to learn English, should you need (or want) to;
• Flexible hours. We focus on your results, not how long you spend at your desk.