Associate - Product Marketing

About Plum

Plum is a modern employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive.

Healthcare in India is seeing a phenomenal shift, with inflation in healthcare costs 3x that of general inflation. A majority of Indians cannot afford health insurance on their own, and as many as 600mn Indians depend on employer-sponsored insurance.

Backed by leading global investors, including Tiger Global, Sequoia Capital, Tanglin Ventures and Incubate Fund, we help companies care better for their employees.

About the Role

We are looking for a Product Marketer to create impactful user journeys for Plum.

Plum users are the employees of our customer organizations, whose journey with Plum begins the moment their employer provides them with insurance and health benefits through our platform.

You will be responsible for developing creative campaigns that drive product adoption and ensure every user has an exceptional experience.

Your role will also involve driving cross-sell opportunities on the Plum app through various user engagement strategies.

The ideal candidate must have a user-centric focu...