Paid Social Specialist

Are you a Paid Social Specialist with proven experience scaling eCommerce brands?

We are looking for a passionate eCommerce performance marketer who has a passion & proven experience with:

• Advanced Media Buying on Meta as a primary channel, and TikTok as a secondary channel
  • Must be able to take an ad account from $1K spend daily to $5K spend daily
  • Must be able to read data at scale for orientating creative iterations
• End-to-end Creative Strategy
  • Conceptualising, ideating and creating UGC strategies based on research and performance
  • Conceptualising, ideating and creating static assets i.e. images and carousels that drive eCommerce sales
• Driving the full digital strategy for eCommerce Meta campaigns
  • Developing media plans that support growth
  • Reporting on performance data both internally and client-facing
• Direct-response Copywriting
  • Writing compelling ad copy to supplement targeted performance creative

We are looking for an awesome individual who is passionate about running Social Ads at scale. The Paid Social Specialist will be responsible for a portfolio of eCommerce clients.

Webprofits is a remote-first, independent agency with a culture that promotes transparency, learning and excellence. The Paid Social Specialist role will be remote, but needs to be able to work to the AU timezone.

The Paid Social Specialist role is a great opportunity for someone who has a passion for scaling eCommerce brands and wants to take their skills and expertise to the next level. Simply put, you need to LOVE the work and be great at it.

Requirements

The role requires the Paid Social Specialist to:

• Explore, test and scale Meta campaigns
• Write and brief all ads for your Paid Social campaigns
• Optimise and manage campaigns within Meta Ads Manager
• Create funnel based strategies to deliver performance
• Innovate and test Creative Ads angles to drive ROI on your campaigns
• Prepare performance analysis reports and make recommendations to adjust and improve strategy performance.
• Read and articulate performance data for internal and client-facing reporting
• Writing compelling direct-response ad copy
• Meticulous consumer research that orientate GTM strategies

Benefits

Webprofits employs the best minds in strategy, marketing, and technology and delivers on a 18-year history at the frontlines of digital marketing. Our goal is to be the #1 DTC Marketing Agency in Australia, and we are focussing all of our efforts into achieving that goal.

Webprofits is a remote-first team with its head office in Sydney so if you want to have a hybrid remote lifestyle this will also suit well. Webprofits prides itself on its ability to always find a better and smarter way and we share that through our Growth Manifesto Podcast.