CRM Executive

🚀 Join Assembly - Ignite Business Growth!

We are Assembly – a unique global marketing services company driven by data, technology, and talent. With a focus on omnichannel media expertise and business consulting solutions, we empower leading brands worldwide to ignite growth. Our diverse community of over 1,500 experts across 20+ countries and 30 offices embraces global thinking and local engagement. We stand for purpose alongside profit, using our influence to create impactful change.

We’re currently recruiting for a CRM Executive as part of the growth of our CRM team. This role would be based in our Cairo office and work with clients across the MENA region with a focus on the GCC.

Key Tasks:

· Development, implementation and management of retention marketing strategies using CRM platforms to achieve business objectives mutually set with the clients.

· Optimize promotional campaigns and automated journeys as per the best content, targeting, and timings.

· Analyse data related to CRM campaigns and experiments, regularly report on the performance, and recommend on future improvements.

· Working with content team (copywriters and designers) to develop high quality content brief and creative assets.

· Leading experimentation culture and performing A/B testing to optimise clients’ campaigns.

· Working with engineering team to implement, maintain or upgrade CRM features / requirements.

· Perform competitor analysis and stay up to on competitor campaigns – advising client on future tactics.

· Manage and safeguard resources on clients’ behalf such as platform, datasets, content with utmost trust

· Stay compliant and updated on latest data protection regulations.

Requirements

· 1-3 years’ experience in a CRM role, with proven success in developing and implementing retention/loyalty/CRM strategies.

· Proficiency in marketing automation platforms such as Salesforce, Braze, MoEngage, CleverTap, Insider, etc.

· Strong understanding of marketing automation strategies, workflows, and best practices.

· Experience in data analysis and segmentation to drive targeted and personalized campaigns.

· Excellent communication skills to coordinate with cross-functional teams and stakeholders.

· Ability to manage multiple projects simultaneously and meet deadlines.

· Knowledge of HTML and CSS for email template customization and landing page optimization.

· Experience with using complementary tools (loyalty, CDP, product analytics, attribution, deep linking and MMPs) such as Google Analytics, Adjust, Gameball, Mixpanel, branch, etc.

· Strong Excel and Powerpoint skills to interpret data insights and present back to the business / clients.

Benefits

💰 Get a competitive salary that puts a smile on your face!
🌞 Enjoy 24 days of holiday each year, and it increases by 1 day every year up to a max of 30 as you keep rocking with us!

🎉 Celebrate your special day with a day of birthday leave just for you!

☀️ Take a day off during the summer to enjoy some sunshine.