Director, Paid Media

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Our mission at BiggerPockets is to help people achieve financial freedom through real estate investing. Since 2004, we’ve helped investors get their first (or next) deal through a unique combination of immersive education, deal analysis tools, and a supportive community.

Role Summary

• We're seeking a well-rounded Director of Paid Media who can seamlessly blend high-level strategic thinking with hands-on technical expertise to take our paid media efforts to the next level. Our current efforts include demand generation for four nation-wide marketplaces (real estate agents, lenders, property managers and tax and finance professionals) with more to launch in the future, as well as for our Pro subscription product.
• This role requires a unique individual who is equally comfortable both crafting overarching paid media strategies and diving deep into data analytics and reporting frameworks to evaluate effectiveness. You'll lead our paid marketing efforts by developing new growth strategies in collaboration with channel and product owners, managing a team of 2 implementers, and owning our attribution and reporting frameworks. The ideal candidate thrives in both strategic and technical environments, driving business growth through paid media channels while maintaining a firm grasp on the granular details of performance measurement and analysis.

Key Role Responsibilities

• Manage and Scale Paid Media Spend
  • Oversee all paid media efforts with a focus on spend distribution across channels, in-channel optimization, and overall growth
  • Continuously analyze performance metrics to inform strategic decisions that maximize ROI and efficiency at channel, business line, and company levels
• Growth Strategy & Testing Roadmap
  • Develop, manage, and oversee implementation of a comprehensive testing roadmap that drives volume and improves returns across business lines or channels
  • Identify, evaluate, and test new growth opportunities and emerging trends in the paid media landscape
  • Collaborate with cross-functional teams to align paid media strategies with broader marketing initiatives, product launches, and business needs
• Own and Drive Attribution and Reporting Frameworks
  • Maintain and improve our attribution methodologies for the most accurate performance measurement
  • Design and implement core reporting frameworks to provide actionable insights to members at all levels of the organization
  • Collaborate with the data analysis team to create and maintain essential reporting tools and dashboards
• Manage the Team of Do-ers
  • Lead and mentor a team of two specialists focused on day-to-day campaign implementation and optimization
  • Foster a culture of continuous learning and improvement within the team
  • Ensure team members are equipped with the necessary resources and knowledge to excel in their roles

About You

• 7+ years of proven experience in paid media management, preferably with time in a Senior Manager or Director-level role, at organizations with two sided marketplace business models
• Proven experience scaling a paid marketing program for a national and local marketplace
• Demonstrated ability to operate at both strategic and tactical levels, with a passion for both big-picture thinking and detailed analysis
• Strong analytical skills with a data-driven approach to decision-making
• Hands-on experience in developing and maintaining attribution models and reporting frameworks
• Excellent leadership abilities with experience managing and developing teams
• In-depth knowledge of various paid media channels and optimization techniques
• Strategic thinker with the ability to translate business objectives into actionable paid media plans
• Technical proficiency in data analysis tools and platforms used for marketing attribution and reporting
• Strong communication skills to effectively collaborate with cross-functional teams and stakeholders
• Adaptability to keep up with the ever-changing digital marketing landscape and our growing business
• Comfortable with and energized by the dual nature of the role: high-level strategy (75%) and hands-on technical work (25%)
• Experience working with FinTech or PropTech companies, or ‘freemium to paid’ business models a plus

Compensation

• The salary range for this position is $120,000 - $140,000 based on experience, plus a 15% bonus based on company performance.

Location

• Remote - US Based

BiggerPockets is proud to be an EOE/Veterans/Disabled/LGBTQ+ employer!

• We celebrate, support, and encourage being different for the benefit of our team members and community. We do not discriminate on the basis of race, color, religion, age, sex, gender identity, sexual orientation, national origin, political affiliation, marital status, non-disqualifying physical or mental disability, genetic information, membership in an employee organization, retaliation, parental status, veteran status or other non-merit factors.
• We celebrate diversity and are committed to creating an inclusive environment for all team members. All employment offers are decided on the basis of qualifications, merit, and business need.

* Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice*

Benefits

• Medical, dental, and vision benefits
• Office snacks & beverages
• Tuition reimbursement & career development
• 401k package
• Paid parental leave
• Flexible Paid time off
• 12 company-paid holidays per year
• Community service & volunteer opportunities
• Amazing team & fun culture with lots of team events
• Learn more about real estate investing