Marketing Manager

BLANKSLATE Partners is thrilled to support our wonderful client - who is making the world safer - as they grow their team!

About Us: We are a pioneering company developing public safety technology solutions that keep responding rescue teams safe while helping to save lives. As a company driven by passion and purpose, we are committed to innovation and powerful storytelling that resonates with our customers. We are on an exciting journey towards exponential growth and need a dynamic Marketing Manager to lead our efforts.

We are seeking an ambitious and driven Marketing Manager to own and lead the marketing function. This role demands a strategic thinker with a passion for growth, a knack for storytelling, and the ability to drive impactful marketing strategies. The ideal candidate will have 3-5 years of experience and be eager to make an impact.

Key Responsibilities:

• Marketing Leadership and Strategy:
  • Develop and drive comprehensive marketing strategies aligned with company goals.
  • Own the day-to-day operations of the marketing function.
  • Lead the creation and execution of the marketing strategy, ensuring alignment with the company's growth objectives.
• Content and Social Media Management:
  • Oversee web content and strategy, ensuring the website is optimized for performance and user engagement.
  • Manage social media channels, driving engagement and growing our online presence.
  • Craft compelling stories and content that effectively communicate our mission and impact.
• Sales Support:
  • Provide robust sales support, including updating and enhancing sales decks and materials.
  • Collaborate with the sales team to ensure marketing efforts effectively support the sales funnel and drive conversions.
• Brand Oversight:
  • Maintain brand consistency and integrity across all marketing channels.
  • Manage relationships with external creative teams and agencies.
• Performance Measurement:
  • Build and implement a scorecard to measure marketing performance across a broad spectrum of metrics.
  • Focus on long-term brand and story metrics, as well as short-term performance indicators.
• Team Collaboration:
  • Work closely with the current team sales team members who are primarily remote

Requirements

Qualifications:

• 3-5 years of marketing experience, with a track record of working under a skilled marketing director.
• Strong execution skills with a strategic mindset.
• Passion for storytelling and brand development.
• Experience in managing social media and web content strategies.
• Goal-oriented with a drive for continuous improvement and growth.
• Excellent organizational skills to bring structure and efficiency to the marketing function.
• Ability to manage and outsource creative teams effectively.
• A thoughtful and strategic approach to marketing, with a hunger to experiment and innovate.
• Strong communication skills, both written and verbal.

Benefits

Why Join Us?

• Be part of a mission-driven company making a real impact
• Work in a startup environment with significant growth opportunities.
• Collaborate with a passionate and dedicated team.
• Competitive salary and benefits package.