Senior Product Marketing Manager

Press Ganey is making a significant investment in its product marketing function across its solution lines and is seeking a new Senior Product Marketing Manager for its Employee Experience/Workforce suite. This leader will play a key role in defining personas, messaging, positioning, and go-to-market strategies for software and consulting solutions for Press Ganey’s Employee Experience business unit, marketed primarily to health systems, hospitals, and broad provider workforce.

This individual will have the opportunity to establish the product marketing role for this business unit and will define best practice commercial strategies in partnership with the Product Marketing team. They will lead cross-functional teams and collaborate within the marketing team to drive revenue and champion the value of our solutions to both internal and external audiences.

They will be a hands-on player, someone happy to produce content, an effective communicator, creative problem-solver, and detail-orientated. They will have the ability to bring a market-focused perspective to work. Reporting to the Senior Director of Product Marketing, Healthcare, this is an individual contributor role, working in close collaboration with the broader team.

Key Responsibilities:

• Product Launches: Drive successful launches for new and existing products within the EX product portfolio, including developing launch plans, creating compelling messaging and collateral, and managing pre- and post-launch activities.
• Content Development: Own the creation and execution of a comprehensive content strategy across various channels (e.g., website, blog, social media, white papers, case studies) to educate and engage target audiences about our core EX product portfolio solutions.
• Drive Demand and Cross-Sell: Develop the strategy and manage the marketing programs that drive demand for your products (webinars, email marketing, content syndication etc.)
• Sales Enablement: Empower our sales team by developing effective sales tools and training programs, providing competitive intelligence, and collaborating on customer presentations and proposals in partnership with Commercial Ops counterparts.
• Competitive Intelligence: Track and analyze market trends and competitor activity, uncovering actionable insights to inform product positioning and differentiation strategies.
• Metrics and Reporting: Partner with stakeholders including Digital and Demand Gen team to monitor key performance indicators (KPIs) for assigned products and campaigns, providing ongoing analysis and reports to inform future marketing decisions.
• Cross-functional Lead: Lead and collaborate with cross-functional teams (e.g., product development, sales, strategy) to ensure seamless product marketing execution and alignment with overall business goals.

Requirements

• 5+ years of experience in B2B product marketing, preferably in the technology or healthcare industry with a focus on human resource and employee experience buyers.
• Proven track record of successful product launches and campaigns with measurable results.
• Strong understanding of the marketing funnel and ability to translate technical specifications into customer-centric messaging.
• Excellent written and verbal communication skills, with the ability to craft compelling and persuasive content.
• Experience with competitive analysis tools and methodologies.
• Strong analytical and problem-solving skills with the ability to identify and execute data-driven marketing strategies.
• Ability to work independently, manage multiple priorities, and thrive in a fast-paced environment.