About the Role:
The Marketing Analytics Lead will be responsible for driving the analytical strategy and insights for the marketing team. This role requires a blend of analytical expertise, business acumen, and leadership skills to guide marketing efforts through data-driven decisions. The ideal candidate will have a strong background in data analysis, marketing metrics, and the ability to translate complex data into actionable strategies.
Key Responsibilities:
- Data Analysis & Insights:
- Analyze marketing performance data across various channels (digital, social media, email, etc.) to identify trends, opportunities, and areas for improvement.
- Develop and maintain marketing dashboards and reports to monitor key performance indicators (KPIs) and campaign effectiveness.
- Use statistical methods and data mining techniques to provide insights and recommendations for marketing strategies.
- Strategic Planning:
- Collaborate with marketing and sales teams to develop data-driven marketing strategies.
- Guide the planning and execution of marketing campaigns by providing insights on target audiences, segmentation, and personalization.
- Forecast ma...
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![Gusto, Inc.](https://recruiting.cdn.greenhouse.io/external_greenhouse_job_boards/logos/000/000/284/resized/Gusto_logo_1200x628.png?1580147780)
Gusto, Inc.
Gusto is a modern, online people platform that helps small businesses take care of their teams.
Other jobs at Gusto, Inc.
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