Marketing Analytics Lead

About the Role:

The Marketing Analytics Lead will be responsible for driving the analytical strategy and insights for the marketing team. This role requires a blend of analytical expertise, business acumen, and leadership skills to guide marketing efforts through data-driven decisions. The ideal candidate will have a strong background in data analysis, marketing metrics, and the ability to translate complex data into actionable strategies.

Key Responsibilities:

• Data Analysis & Insights:
  • Analyze marketing performance data across various channels (digital, social media, email, etc.) to identify trends, opportunities, and areas for improvement.
  • Develop and maintain marketing dashboards and reports to monitor key performance indicators (KPIs) and campaign effectiveness.
  • Use statistical methods and data mining techniques to provide insights and recommendations for marketing strategies.
• Strategic Planning:
  • Collaborate with marketing and sales teams to develop data-driven marketing strategies.
  • Guide the planning and execution of marketing campaigns by providing insights on target audiences, segmentation, and personalization.
  • Forecast ma...