Senior Executive

Job Description

• Job Description
  What You'll Champion:
  **1) Content Strategy and Planning
• Develop a social media content strategy aligned with the Group's objectives and messaging to target audience.
• Conduct research to identify relevant industry trends, popular topics, and competitor strategies.
• Plan and schedule content calendars to ensure consistent and timely delivery of engaging content that align with the Group’s vision and values
• **2) Content Creation
• Shoot, film, and edit compelling and original content for social media platforms (including but not limited to Instagram, TikTok, Facebook, X and YouTube)
• Write engaging and concise copy for posts, captions, and hashtags.
• Edit and optimize content for maximum impact, considering platform-specific best practices.
• Stay up-to-date with current social media trends, emerging platforms, and industry best practices.
• Experiment with new formats, techniques, and features to maintain a fresh and innovative approach to content creation.
• Curate user-generated content that reinforces the Group's values and showcases customer experiences.
• Leverage storytelling techniques to convey the Group's mission and impact effectively.
• 3) Aligning with Regional Direction & across the Group
• Align all content materials and direction with Regional direction in terms of messaging, look and feel.
• Include the following in content strategy: produce content on-ground that resonates with our brand set by the Group, including events, Allstar stories and other direction from the Group.
• Collaborate with regional teams and internal stakeholders to adapt content for specific cultural nuances and preferences while adhering to the Group’s direction
• Collaborate with subject matter experts, and external contributors to gather information and insights for content creation.
• Maintain effective communication channels with cross-functional teams including communications and marketing to ensure content alignment with the Group’s overall social media strategies.
• 4) Reporting & Insights
• Create bi-weekly reports for your market.
• Assist with any other adhoc reports that are requested.
• Utilise our business solution tools such as Digimind and Hootsuite to gather and leverage on data.
• Support decision making based on data collected.
• Navigate and solve any crisis that are relevant to our social media channels.
• Collaborate with the Group’s social media team to proactively prepare content that addresses crisis situation
• Ensure all crisis communication aligns with the brand’s voice, values and messaging
• Who You Are:
• Diploma/Bachelor's Degree holder in marketing, or equivalent.
• Well-organized, detail-oriented, and able to multitask.
• Ability to work with very minimal guidance or supervision and strong time management skills.
• Must be an assertive team player with high energy to work in a fast-paced environment.
• ​
  Where You'll Go:
  Dispatcher to captain, ramp agent to data analyst, brand executive to CEO - these are some Dare To Dream stories of our Allstars. Based on your performance and contribution in this role, you’ll grow into becoming a Senior Executive, Social Media Content or other similar roles internally. In this role, you’ll grow to a senior position or laterally.