Job Description
- Job Description
What You'll Champion:
**1) Content Strategy and Planning - Develop a social media content strategy aligned with the Group's objectives and messaging to target audience.
- Conduct research to identify relevant industry trends, popular topics, and competitor strategies.
- Plan and schedule content calendars to ensure consistent and timely delivery of engaging content that align with the Group’s vision and values
- **2) Content Creation
- Shoot, film, and edit compelling and original content for social media platforms (including but not limited to Instagram, TikTok, Facebook, X and YouTube)
- Write engaging and concise copy for posts, captions, and hashtags.
- Edit and optimize content for maximum impact, considering platform-specific best practices.
- Stay up-to-date with current social media trends, emerging platforms, and industry best practices.
- Experiment with new formats, techniques, and features to maintain a fresh and innovative approach to content creation.
- Curate user-generated content that reinforces the Group's values and showcases customer experiences.
- Leverage storytelling techniques to convey the Group's mission and impact effectively.
- 3) Aligning with Regional Direction & across the Group
- Align all content materials and direction with Regional direction in terms of messaging, look and feel.
- Include the following in content strategy: produce content on-ground that resonates with our brand set by the Group, including events, Allstar stories and other direction from the Group.
- Collaborate with regional teams and internal stakeholders to adapt content for specific cultural nuances and preferences while adhering to the Group’s direction
- Collaborate with subject matter experts, and external contributors to gather information and insights for content creation.
- Maintain effective communication channels with cross-functional teams including communications and marketing to ensure content alignment with the Group’s overall social media strategies.
- 4) Reporting & Insights
- Create bi-weekly reports for your market.
- Assist with any other adhoc reports that are requested.
- Utilise our business solution tools such as Digimind and Hootsuite to gather and leverage on data.
- Support decision making based on data collected.
- Navigate and solve any crisis that are relevant to our social media channels.
- Collaborate with the Group’s social media team to proactively prepare content that addresses crisis situation
- Ensure all crisis communication aligns with the brand’s voice, values and messaging
- Who You Are:
- Diploma/Bachelor's Degree holder in marketing, or equivalent.
- Well-organized, detail-oriented, and able to multitask.
- Ability to work with very minimal guidance or supervision and strong time management skills.
- Must be an assertive team player with high energy to work in a fast-paced environment.
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Where You'll Go:
Dispatcher to captain, ramp agent to data analyst, brand executive to CEO - these are some Dare To Dream stories of our Allstars. Based on your performance and contribution in this role, you’ll grow into becoming a Senior Executive, Social Media Content or other similar roles internally. In this role, you’ll grow to a senior position or laterally.
AAD AirAsia Com Travel Sdn. Bhd.
AirAsia is a well-known low-cost airline committed to creating an inclusive work environment with a diverse workforce
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