Senior Manager Product Marketing

We are Planet
We help merchants, acquirers and shoppers navigate the complex world of international payments. We founded our company originally to help international shoppers get their money back when they shopped overseas. We set out to simplify this complex payment process. And 30 years later, we are digitising, modernising and upgrading these processes to meet the fast-changing needs of the industry.
Now over 1,500 employees in 57 countries spread across five continents, we are an international payment services provider that helps businesses exceed the needs of their international customers.

Role Overview

We are looking for an experienced, articulate, customer-centric Product Marketer to help us develop the core messages and assets for three verticals: retail, hospitality and financial partners. Planet has a number of products that bring value to our customers, and a crucial part of this role will be to translate product complexity into clear solutions that solve real business challenges. You will be responsible for building messaging, assets, and processes that help educate our buyers on Planet’s unique value. You will also collaborate on enablement for our Sales team to help us differentiate our products and guide prospects through the buying process with engaging content.

What you will do

• Develop value-based, differentiated messaging for the technology-driven solutions Planet provides for its customers in all verticals

• Develop sales collateral to ensure consistency in the messaging we are bringing to customers and prospects

• Package our messaging and assets to be used in marketing collateral, pitch decks, campaigns, events, and web pages, ensuring consistency across all channels

• Create compelling value propositions that target specific customer needs from a diverse and complex set of solutions

• Enable the go-to-market strategy with content that drives understanding, consideration, and adoption

• Form personas of our key contacts to help us better understand their priorities, pains, and reasons for action

• Work with the digital and partnerships marketing team to create themes for the content that will drive our campaigns throughout the year – from digital demand gen to event content to roundtables to sales collateral

• Collaborate with Product and Sales to learn more about our customers and prospects, and help inform our roadmap with insights from customers, competitors, and the market

• Maintain knowledge of competitor landscape

Who you are

• Articulate storyteller who can bring the value of our products and the problems they solve to life

• Exceptional written and verbal communicator who cares about quality and clarity of message

• You’ve worked in product marketing across different regions and with international organisations

• You understand the nuances that our content must have as we extend our message to different markets

• Customer and data-oriented, ensuring that these guide our development of new content, solutions, and product

• Passionate about technology with an entrepreneurial mindset

• Eager to make an impact and manage complex projects that involve many stakeholders and executives within the business

• Able to prioritise the projects that will make the biggest impact and communicate the rationale to other teams

• Great at multi-tasking and stakeholder management

• Must have product marketing experience in SaaS

• 5+ years of Product Marketing experience people management experience is an advantage

Why Planet

Planet is an equal opportunity employer where diversity is valued, and all employment is decided based on qualifications, merit, and business need.

Come and grow your career in the most exciting, fast paced technology market, with a business that delivers feel-good connected commerce. We would love to hear from you – Apply now