Mobile Social Ads Marketing Team Lead

We are looking for a self-motivated Mobile Social Ads Marketing Team Lead who has strong analytical skills to join our dynamic team. The ideal candidate will speak fluent English. Specialized in Mobile Apps is a must. Overall, the individual will be an active part of the Marketing team, focused on developing strategies to help optimize one of our projects’ visibility and increase the accessibility of websites and apps.

LeadTech is an international company founded in 2007. Our core function is to create, develop and launch ideas engineered internally which finally become different online business verticals.

You will join our headquarters in Barcelona, being part of a cross-cultural company and work with experts of over 10 different nationalities. Join our team of young professionals and experience the excitement of developing online international projects on your daily basis.

If you have a creative and innovative mind, LeadTech is looking for you!

Requirements

How will you make a difference

• Manage and coach a team of highly motivated Social specialists and get hands-on with campaign setup, monitoring, and optimization.
• Provide direction and leadership to the Social Ads Acquisition team, ensuring all campaigns are in line with the different goals.
• Manage multiple projects and people simultaneously and deliver on-time and on-budget
• Create an efficient workflow to coordinate the creation of high performing campaigns including Facebook, Instagram, Twitter, Snapchat, TikTok, Linkedin.
• Clearly define problems, break down objectives.
• Addressing and escalating campaign performance issues.
• Identifying growth opportunities, testing hypotheses and scaling winning tests to improve Social Ads traffic and increase ROI.
• Delivering performance reports and insights to the Manager and defining campaign actions accordingly
• Ability to monitor other players, trends in social media, and translate insights into strategic opportunities
• Responsible for AB tests, analysis and keyword mining.
• Supporting internal sharing of knowledge through training and coaching.
• Collaborate with ASO specialists and Creative team to maximize apps visibility
• Perform periodical competitor analysis
• Work with cross-functional teams, such as data science, project and web development, to create high-quality and relevant ad creatives and landing pages
• Stay up-to-date with the latest Social Ads trends and best practices, applying this knowledge to improve campaign performance and efficiency.
• Ability to foster a culture of continuous learning and growth.

Retargeting/Remarketing:

• Define retargeting/remarketing strategies
• Target audiences for each purpose
• Implement retargeting/remarketing campaigns
• Management and optimization of remarketing campaigns

Reporting:

• Compiling performance reports
• Reporting and analysis on different performance metrics: CPA, CPL, CPI, ROI, LTV and Social Media KPIs

What will make you stand out from the crowd

• At least 3 years of experience in managing a team of Social Media specialists.
• Proficient in Facebook Ads, Instagram Ads and TikTok Ads is mandatory
• Strong knowledge in Google Analytics, Google Tag Manager, Firebase & MMPs
• Twitter, Snapchat, Pinterest and other platforms experience is a plus
• Advanced Microsoft Excel skills
• Strong analytical skills
• Fluent in English
• Very strong attention to detail
• Capable of managing multiple projects simultaneously
• Ability to work independently and synthesize large amount of data
• Flexibility, being able to adapt quickly to changing priorities
• Desire to share your experiences and knowledge
• Team worker, self-motivated and proactive

Benefits

Your team

We’re team-first. If you believe in the power of collaboration and that the team’s success is your success, then you’re one of us!

Fun is fundamental. We believe in forming strong bonds in and outside the office. That’s why we have a team-building budget and organize activities to enjoy ourselves.

Positivity wins the day. Bring a positive attitude and communicate openly. Self-awareness and an openness to learn are always a plus.

Perks of being one of us

• Full-time, permanent contract

• Flexible time off, no blackout dates, plus your birthday, Christmas’ Eve and New Year’s Eve off

• Remote work

• Flextime (7 – 9:30 a.m. / 3:30 – 7:30 p.m)

• Free Friday afternoons (a 7-hour workday!) + 35-hour week in July and August (free afternoons here we come!)

• Enhanced career path designed just for you

• External training budget

• We celebrate all company landmarks

Sounds good? Apply now! We’re looking forward to getting to know you.

Location

Our exceptional offices are in Barcelona's Blue Building, right on the city's seafront. Besides our stunning views, you'll enjoy perks such as free fruit, snacks, and coffee and will be able to take part in our game competitions.

We are an Equal Opportunity Employer and are committed to providing employees with a work environment free of discrimination and harassment.

The personal data you provide will be used solely to manage your candidacy for the purposes of this position. You can exercise your rights of access, rectification, or cancellation by sending a letter to Avenida Litoral, 12-14, 5ta planta, Barcelona 08005. Additionally, you can email us at protecciondedatos@LeadTech.com, including documentation proving your identity.