Data Analyst

Responsibilities:

• Analyze complex data sets, including marketing data, to identify trends, patterns, and actionable insights.
• Generate data-driven insights to support marketing strategies and decision-making processes.
• Develop and maintain dashboards and reports using data visualization tools to track and optimize marketing performance.
• Collaborate with cross-functional teams, including marketing, sales, and product teams, to understand data requirements and deliver analytical solutions tailored to marketing needs.
• Conduct statistical analyses to interpret marketing data and inform business strategies.
• Ensure data accuracy and integrity in all marketing analyses and reports.
• Communicate findings and recommendations to marketing stakeholders in a clear and concise manner.
• Continuously improve processes and methodologies for data analysis and reporting, with a focus on marketing data.

Requirements

• Bachelor's degree in Data Science, Statistics, Computer Science, Marketing, or a related field.
• 5+ years of experience in a data analysis role, with a focus on marketing analytics.
• Proficiency in SQL for querying and managing data.
• Strong skills in Python for data analysis and statistical modeling.
• Experience with data visualization tools such as Tableau or Power BI, particularly in creating marketing dashboards.
• Excellent analytical and problem-solving skills, with a deep understanding of marketing metrics.
• Strong attention to detail and accuracy in handling marketing data.
• Ability to work independently and as part of a team.
• Effective communication skills, both written and verbal, with an ability to translate complex data insights into marketing strategies.
• Familiarity with data warehousing concepts and ETL processes is a plus.
• Knowledge of machine learning techniques and tools is an advantage.
• Background in digital marketing, SEO/SEM, or marketing automation tools.

Preferred Skills:

• Experience with advanced statistical analysis and predictive modeling in the context of marketing.
• Familiarity with big data technologies and tools (e.g., Hadoop, Spark), especially as they relate to marketing data.
• Understanding of business intelligence, data warehousing concepts, and their application in marketing.
• Knowledge of other programming languages such as R or JavaScript, with experience in marketing analytics.
• Experience with cloud platforms (e.g., AWS, Azure, Google Cloud) for data analysis and storage, particularly in marketing contexts.

Benefits

Awesome Benefits for Our Team!

• Christmas Bonus: 30 days, to be paid in December.
• Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
• Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
• Dental Insurance: Always smile with confidence!
• Life Insurance: (Death and MXN Disability)
• Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.
• Cell Phone Reimbursement & Transportation Subsidy.
• Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work. Multicultural Exposure: Work with operations within Mexico and United Satates.
• MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
• Exclusive Discounts: Benefits with different companies for being part of MezTal.
• Academic Agreements: Access to national universities and language schools.