Creative Lead

Easol is the leading all-in-one ‘experience commerce’ platform built to power experience businesses including festivals, wellness retreats, food and drink, sports and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run their business on their terms.

Easol has deep roots in experiences. The platform was founded by former festival founders, Lisa and Ben Simpson in 2017, after the husband and wife team endured challenges and frustrations first-hand while setting up and growing their own experience business including Rise, Europe’s biggest Snowsports and music festival, and Beyond Adventures, a series of adventure travel experiences in remote locations such as the Sahara desert and the Swedish archipelago.

About the Role:

We’re looking for a Creative Lead to deliver creative excellence and join us on our journey to establish Easol as a pioneering and trusted global technology brand. You will report to and collaborate with Easol’s Co-Founder and Chief Brand Officer to execute creative solutions in line with the company’s global brand design and marketing strategy. Managing your own creative team and working in partnership with product, sales, marketing and people leads to develop creative solutions and develop impactful and pioneering visual and written storytelling content and projects from idea to completion.Along with creating boundary-pushing creative concepts and campaigns you will help to create consistent and scalable brand design systems for the company that help us achieve our business and brand objectives. Ideal candidates will have a strong background in Creative or Art Direction, with an exceptional eye for detail and design, and experience in creative agencies, fashion, tech or entertainment industries.

Responsibilities:

• Visual Strategy: Shaping and implementing the visual direction, ensuring cohesive and compelling design across all platforms, and aligning visual elements with Easol’s brand identity and business goals.
• Project Management: Responsible for planning, coordinating, and overseeing creative projects from conception to completion, ensuring they are delivered on time, within budget, and align with Easol’s strategic objectives.
• Storytelling: Crafting and conveying compelling narratives that effectively communicate Easol’s brand's value proposition, engage target audiences, and support marketing and product strategies.
• Experiential: You have executed high quality and innovate events and experiential brand campaigns.
• Art Direction: Conceptualizing and overseeing the visual style of all creative materials, ensuring they align with Easol’s brand identity and strategic goals.
• Network of Creatives/Collaborators: Building and managing a diverse network of creative professionals and external partners, fostering collaboration, and leveraging their expertise to enhance Easol’s creative outputs and innovation.
• Content Production: Defining the creative vision, leading a team, overseeing content creation and production processes, ensuring brand consistency, and optimising content performance to support Easol’s objectives.
• Brand & Visual guidelines: Developing and maintaining comprehensive brand and visual standards to ensure consistent and cohesive representation of the Easol brand across all platforms and materials.

What We're Looking For:

• 10+ years experience overall within a creative agency or leading brand
• Ability to generate and articulate innovative creative concepts and strategies that align with business goals and drive brand differentiation
• Data and insights driven strategy and ideation - your ideas and priorities are driven by insights and a strong creative vision not simply ‘gut feelings’
• Advanced skills in graphic design, digital media, and relevant creative software
• Exceptional communication and interpersonal skills, with the ability to effectively present ideas, provide constructive feedback, and lead and inspire a creative team towards achieving project goals.
• In-depth understanding of current design trends, best practices, and emerging technologies, with the ability to apply this knowledge to create forward-thinking and engaging visual content.
• Strong grasp of brand marketing principles and practices, including experience in developing and maintaining brand guidelines, ensuring consistent brand messaging, and optimising visual assets to enhance brand identity.
• High-level of multi-tasking and project management skills, with the ability to oversee multiple projects simultaneously, manage budgets, adhere to timelines, and deliver high-quality results.
• Effective at building and managing a network of creative professionals and external collaborators, fostering productive relationships, and leveraging their expertise to elevate the quality and impact of creative work.
• Current Portfolio of work is essential for application

Location:

We will accept applications from candidates located in London, NYC or LA

What you’ll enjoy at Easol

🧠 You'll have real visibility of what's happening in the business. We have weekly company meetings, where we all get together to discuss our wins, learning opportunities, our goals and direction.

🗣 There is an open forum for you to have your say in what we do and how we do it. We empower our team to share their ideas - no egos here!

🌏 You'll have access to our incredible perks, such as a company-funded "deep week", where you can travel to a destination of choice and have dedicated time to focus on a project that is important to you without distraction.

💰 In addition to that, we offer a monthly contribution towards a gym membership and your mobile phone contract, an annual personal development budget, support to choose your own equipment and a lot more.

✈ You’ll have 33 days of holidays, inclusive of public holidays.

🌱 Employees of all backgrounds and physical abilities will be supported by us in every way possible to thrive.