Master Thesis Analysis of End-Consumer Purchasing Decision Criteria for Electric Two Wheeler

We are seeking a master thesis student to contribute to the analysis of end-consumer decision criteria when purchasing an electric two wheeler. In particular the research aims to better understand the end consumer decision preferences at the point of purchasing and the monetary evaluation of features within different market segments and regions.

• During your master thesis, you will cluster the market into different segments and regions.
• You will define and select end-customer purchasing criteria as well as select proper analysis method to rank/quantify the criteria.
• Furthermore, you will design and issue a survey to analyze the importance of different purchasing criteria adapted to different market segments/regions.
• Last but not least, you will analyze and present the results.

Requirements

• Education: Master studies in the field of Marketing, Industrial Engineering and Management, Business Administration or comparable
• Experience and Knowledge: general automotive orientation, knowledge in consumer preference evaluation methods, Scooter/Motorcycle experience is a plus
• Personality and Working Practice: collaborative, structured, analytical and independent
• Enthusiasm: interest in detailed survey creation and analysis
• Languages: fluent in spoken and written English