Customer Data Platform Specialist

Are you intrigued by the idea of working in a team that brings together technology, data, and business strategy to transform the customer experience? Are you excited about data engineering, MarTech solutions, or data analytics? And do you have a diverse skill set and passion for leveraging data to drive value within an organization? Then you could be the new Customer Data Platform Specialist we need for our growing Experience Orchestration team.

Be part of the movement - and play your part.

About the role

We are looking for a Customer Data Platform (CDP) Specialist to help us progress with creating a single centralized customer database containing data on all touch. We have an already advanced digital analytics tracking setup and our team plays a central role in transforming how DFDS orchestrates and activates user data. You have the capability to collect and unifiy first-party customer data from multiple sources in order to to build a single, coherent, complete view of each customer.

As a CDP Specialist, you will leverage your unique skill set to contribute to our growing Experience Orchestration team. You will partner with stakeholders across departments, create value through data-centric projects, and help shape our data-driven culture.

You will be responsible for managing and optimizing our CDP together with the team and stakeholders to ensure seamless data integration, analysis, and utilization. You will work closely with cross-functional teams to develop and implement data strategies that enhance customer engagement and drive business growth.

Your key responsibilities will include to:

• Work closely with cross-functional teams to develop and implement data strategies that enhance customer engagement and drive business growth.
• Monitor data flow, identify anomalies, and ensure data quality and consistency.
• Collaborate with business, product, and data teams to ensure data needs are met.
• Design, implement and maintain the CDP.
• Ensure data accuracy, consistency, and security across all customer data sources.
• Collaborate with marketing, sales, and IT teams to integrate data from various channels and systems.
• Develop and execute data strategies to improve customer segmentation, targeting, and personalization in collaboration with marketing.
• Analyze customer data to identify trends, insights, and opportunities for optimization.
• Create and maintain documentation for data processes, workflows, and best practices.
• Provide training and support to team members on customer data platform usage and capabilities.
• Stay up-to-date with industry trends and advancements in customer data technologies.

You will be part of a collaborative work environment with room for professional growth and development and you will get the opportunity to make a significant impact on our customer data initiatives.

About you

We expect that the ideal candidate has:

• A bachelor’s degree in Computer Science, Data Science, Marketing, or a related field.
• 5+ years of experience in customer data management, data analysis, or a related role.
• Strong understanding of, and experience with, working on a CDP and data integration techniques.
• Proficiency in SQL, ETL and data modelling.
• Experience with data visualization tools and data analysis software.
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration capabilities in order to ensure data needs are met.
• Experience with data privacy regulations, data governance and best practices.
• The ability to work in a fast-paced, dynamic environment.

We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all.

Working at DFDS

Join the movement and grow with us.

Be a valued member of a diverse team at DFDS and help drive change together.

While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.

At DFDS, we promote a great workplace with a diverse and vibrant community and a healthy work/life balance. Our newly built headquarters in Copenhagen is a unique, modern workplace that received the award "Office building of the year 2023". Here, we enjoy our own game room, fitness facilities, cantina and café, and a rooftop terrace with a beautiful ocean view, all just 5 minutes from the nearest train & metro station.

Are we a match? Then what are you waiting for? Apply now.

If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible as we’re keen to meet potential candidates on an ongoing basis.

If you have any questions regarding the position, please contact Katrine Gran Naustdal.

We look forward to hearing from you.