Head of Digital

About the Role

The Head of Digital will develop and execute a comprehensive digital strategy to align with the company's business and marketing goals, enhancing brand affinity and demand generation. This role involves collaborating with senior management to set goals and maximize budget value, managing external partnerships to optimize channels and lead generation, and driving app installs through programmatic partners.

What you will do

• Designing and implementing digital strategy as part of the company’s broader business and marketing plans, building affinity and leading demand generation. Liaising with senior management to draw up, marketing innovation strategies set corporate goals, and maximize budget value.
• Liaising with third parties like digital agencies and software vendors to optimize channels, lead gen, bidding, fraud management, and targeting strategies.
• Liaising with Programmatic partners to drive app installs on alternative inventory.
• Liaising with SRNs to have strategic planning and achieve quarterly goals.
• Researching and analyzing performance drivers to improve future campaign profitability/growth and contributing towards yearly marketing budgets, KPIs, and sales forecasts
• Building and leading the digital team to plan, create, and implement a comprehensive comms and social media strategy to increase reach, number of followers, and engagement, and ultimately to drive revenue. Planning and leading team building/recruitment strategies, if necessary.
• Designing campaign, content, and video strategies that transmit the organization’s goals and objectives together with the Marketing team.
• Upgrading the organization’s digital capabilities with key stakeholders, as well as implementing best practice social media and digital marketing trends for profitable growth.

What you will need

• At least 7 years of experience in digital advertising, with at least 3 years in a leadership role.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field. A master’s degree is a plus.
• Proficiency in digital advertising platforms (Google Ads, Facebook Ads Manager, etc.), analytics tools (Google Analytics, Appsflyer, etc.), and marketing automation tools.
• Strong analytical and quantitative skills, with the ability to interpret data and make data-driven decisions.
• Proven experience liaising with Programmatic and SRN partners.
• Proven experience in leading and managing a team, with strong interpersonal and communication skills.
• Ability to develop and implement effective digital advertising strategies that align with business goals.
• Demonstrated track record of achieving and exceeding campaign goals and KPIs.

About the team

Consumer Payments is part of GoTo’s financial services arm. Our team works to provide responsible and sustainable financial services to our users. We operate with the fundamental belief that financial inclusion can unlock the doors to a better quality of life, both in the present as well as in the long term.

We are responsible for building and growing the customers and payments made through GoPay. GoPay is South East Asia’s fastest-growing consumer payments and financial services app and serves tens of millions of registered users on a variety of payment avenues, providing the most convenient payment methods in South East Asia.