Medier Marketing Agency is looking for an experienced Programmatic Specialist to join our marketing team!
As part of our in-house media team, you'll be responsible for delivering top-notch i-gaming media plans, engaging consumers with our renowned casino and sports betting brands, and driving business outcomes alongside the marketing department.
✅ Key responsibilities:
✔️Managing display and video programmatic campaigns from start to finish including campaign planning, set-up and implementation, pacing and optimization, and reporting.
✔️Analyzing, tracking, and optimizing campaigns on an ongoing basis to proactively make strategic recommendations to meet campaign goals and improve performance.
✔️Providing campaign reporting and presenting insights on impact and effectiveness.
✔️Utilizing Programmatic advertising industry trends knowledge to develop and deliver media solutions that align with customer objectives.
✔️ Keeping up-to-date with DSP updates and training, and identifying areas of opportunity for improvement within ecosystem capabilities.
✅ Requirements:
✔️+ 2 years of experience managing display/video programmatic campaigns.
✔️Deep understanding of the programmatic ecosystem, SSP, DSP, DMP, ad servers, ad networks, etc.
✔️Experience working with Adform iis a strong plus.
✔️Demonstrating a measurable impact of campaign strategy and delivering customer-focused results.
✔️Strong analytical, problem-solving, and critical-thinking skills.
✔️ Ability to quickly learn new technologies and stay on top of a constantly evolving suite of platforms, vendors, and inventory offerings.
✔️Knowledge of creative trafficking and experience working with different creative formats, e.g., static images, HTML5, VAST, MRAID, etc.
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