Programmatic Specialist

Medier Marketing Agency is looking for an experienced Programmatic Specialist to join our marketing team!

As part of our in-house media team, you'll be responsible for delivering top-notch i-gaming media plans, engaging consumers with our renowned casino and sports betting brands, and driving business outcomes alongside the marketing department.

✅ Key responsibilities:

✔️Managing display and video programmatic campaigns from start to finish including campaign planning, set-up and implementation, pacing and optimization, and reporting.

✔️Analyzing, tracking, and optimizing campaigns on an ongoing basis to proactively make strategic recommendations to meet campaign goals and improve performance.

✔️Providing campaign reporting and presenting insights on impact and effectiveness.

✔️Utilizing Programmatic advertising industry trends knowledge to develop and deliver media solutions that align with customer objectives.

✔️ Keeping up-to-date with DSP updates and training, and identifying areas of opportunity for improvement within ecosystem capabilities.

✅ Requirements:

✔️+ 2 years of experience managing display/video programmatic campaigns.

✔️Deep understanding of the programmatic ecosystem, SSP, DSP, DMP, ad servers, ad networks, etc.

✔️Experience working with Adform iis a strong plus.

✔️Demonstrating a measurable impact of campaign strategy and delivering customer-focused results.

✔️Strong analytical, problem-solving, and critical-thinking skills.

✔️ Ability to quickly learn new technologies and stay on top of a constantly evolving suite of platforms, vendors, and inventory offerings.

✔️Knowledge of creative trafficking and experience working with different creative formats, e.g., static images, HTML5, VAST, MRAID, etc.