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Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. They are a leading womenswear brand in Southeast Asia.
About us
Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.
Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.
There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).
The role
You will be responsible for designing, steering, and continuously improving Love, Bonito’s global influencer program. With a robust influencer marketing strategy, you will collaborate with Love, Bonito’s key markets (SG, HK, US, PH, ID, MY) to build and strengthen Love, Bonito’s influencer/ambassador community.
You will work closely with HQ marketing functions to initiate influencer campaigns to support and amplify overall campaigns strategy. This role will be integral in ensuring the success of Influencer marketing operations, working alongside HQ cross-functional teams to develop operational efficiency and scalability.
Reporting directly to the Brand Marketing Manager at HQ, you will analyse, report, and optimise influencer channel performance to ensure overall business goals are attained.
You should have / be
Main Responsibilities
Strategy Development
Managing Workflows
Leadership & Stakeholder Management
Critical success factors & key challenges
Qualifications & Experience
1. Flexible Work Arrangement
2. Staff Wellness
3. Learning and Career Development
4. #TeamLB perks
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