Performance Marketing Manager

At Emma, we are redefining the way people sleep. As Europe’s leading sleep brand, we challenge the status quo, push boundaries, take data-backed decisions, and identify opportunities for growth to deliver the best products to our customers. We are excited to invite a dynamic Junior Marketing Manager to join our expanding team in Gurugram, India.

As a Performance Marketing Manager at Emma, you will play a crucial role in driving our marketing efforts across multiple channels. Reporting directly to the Marketing Lead for Emma India, you will assist in creating strategy, steering ad spend, conducting performance analysis, and ensuring the growth of our channels. You will also collaborate with global stakeholders and lead initiatives that drive conversion and brand awareness.

What You'll Do

• Campaign Management: Assist in planning, executing, and optimizing marketing campaigns across Paid Social, Paid Search, Influencer Marketing, TV, Marketplaces and Affiliate channels.
• Channel Management: End to end ownership of paid media channels like Paid Search and Marketplaces and aligning performance to overall marketing strategy and performance.
• Budget Management: Manage and allocate budgets efficiently to maximize RoAS.
• Performance Analysis: Conduct regular performance analysis and generate insights to inform strategy and decision-making.
• Stakeholder Communication: Liaise with global stakeholders to align marketing strategies and share insights.
• Creatives and Copywriting: Collaborate with creative teams to produce compelling ad creatives and copy.
• Analytical Skills: Utilize data to inform marketing strategies and decisions, ensuring that all campaigns are data-driven and outcome-focused.

Who We're Looking For:

• Experience: 1-7 years of experience in marketing, with a strong understanding of performance marketing principles.
• Skills: Familiarity with digital marketing tools, data, analytical skills, P&L management, copywriting, and creatives.
• Soft Skills: Strong communication and creativity skills.
• Mindset: A data-driven approach with the ability to challenge the status quo and overcome adversity.
• Education: Bachelor’s degree in Marketing, Business, or a related field is preferred but not mandatory.