Reporting to the Director of Art Shows Canada, the Sponsorship Sales Executive will focus on building and maintaining strong sponsor relationships, contributing to exhibition space sales, and managing the growing VIP program. The role involves setting recruitment strategies, pitching to potential partners, and ensuring the seamless execution of sponsor deliverables and onsite activations at Art Toronto and Artist Project.
The ideal candidate has a proven ability to generate new revenue and maximize existing partnerships, excels in high-value sales, and can manage complex partnerships with strategic thinking and attention to detail. A passion for the arts and an ability to engage diverse audiences is essential.
Responsibilities also include enhancing the fair’s VIP programs by coordinating year-round events across Canada and supporting the development of international initiatives that drive audience engagement and revenue.
Key Responsibilities:
- Sponsorship Strategy & Development: Collaborate with the Director to establish sponsorship strategies for Art Toronto and Artist Project.
- Lead all aspects of sponsor development, including concept creation, outreach, pitching, contracting, and managing pre-show and onsite execution.
- Oversee multiple sponsor relationships with overlapping schedules and deliverables.
- Partner Engagement: Create and manage opportunities for partners and sponsors to engage with the brand year-round and during the shows, serving as the primary onsite contact.
- Budget & Sales Management: Maintain and monitor event budgets and sales targets for both fairs, contributing to overall exhibition sales.
- Reporting & Metrics: Prepare and present post-show reports for partners and sponsors, including success metrics, survey data, and activation photos, ensuring timely delivery.
- VIP Program Support: Assist in the development and execution of Art Toronto’s year-round VIP event schedule, including exclusive events across Canada, international engagements, and membership opportunities.
- Cross-Department Collaboration: Work closely with administrative, marketing, operations, and accounting teams to ensure seamless execution of events and clear communication with all partners and sponsors.
- Onsite Management: Effectively manage sponsor and partner presence onsite at both Artist Project and Art Toronto.
- Business Development: Contribute to the development of new business opportunities, collaborating with partners, exhibitors, and VIPs.
- Additional Responsibilities: Undertake other tasks as required. Proficiency in French is appreciated.
As part of the Art Shows team, you are dedicated to promoting the Canadian art market, supporting diversity, and ensuring inclusive participation from BIPOC, LGBTQ, and differently-abled communities. While the primary duties are outlined, flexibility in supporting various tasks as needed is expected, reflecting our collaborative team environment.
Requirements
- Experience: 3-5 years of relevant experience in sales, ideally in sponsorship, luxury sales, or business development.
- Business Development: Proven proficiency in creating new lines of business and identifying revenue opportunities.
- Project Management: Strong attention to detail with the ability to manage multiple concurrent projects from concept to execution, coordinating with both internal and external stakeholders.
- Partnerships: Ability to develop creative, mutually beneficial partnerships that serve both organizations and their audiences.
- Analytical Skills: Excellent analytical abilities with a demonstrated capacity to use data-driven insights for decision-making.
- Stakeholder Engagement: Ability to interact effectively and professionally with a diverse range of stakeholders, including artists, gallerists, museum staff, VIPs, sponsors, and internal teams.
- Multitasking & Prioritization: Capable of managing multiple priorities, overlapping schedules, and complex business relationships, thriving in a deadline-driven event environment with a focus on revenue generation.
- Passion for Art: A personal interest in art and culture, with the ability to communicate its significance to diverse audiences.
Further Information:
- This job posting will expire on August 20, 2024
- This hybrid role requires 2-3 days per week in the office (Yonge and Eglinton area), with some nights and weekends necessary, especially during events. Compensation includes a commission structure.
Informa Group Plc.
Informa is a leading business intelligence, events, and academic publishing business operating in the Knowledge and Information Economy.
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