SVP, Strategy

Overview:
Zenith looking for an exceptionally talented Senior Vice President, Strategy to oversee all Media Planning and Strategy functions for a high-profile and fast-paced account. This person will lead a team in the development, execution, and stewardship of integrated media plans for the client’s business. The SVP effectively leverages experience, knowledge and skills to push fresh thinking while balancing client, agency, and team needs.

Role Objectives:

• Serves as primary senior lead on client’s business and oversees all aspects of the assigned LOB(s)
• Responsible for holistic account oversight and developing, implementing and executing strategy to advance client’s business
• Brings thought-leadership and new perspective with deep understanding of omni-channel customer experience and ability to manage associated downstream, cross-channel campaign executions
• Demonstrates success in building/leading a scaled brand strategy, planning, and research capability in an agency environment with evidence of breakthrough innovation across these disciplines
• Deep understanding of the research methodologies that underpin these insights and demonstrate success in motivating a team to uncover/expand upon them to help drive industry-leading innovation
• Responsible for casting long range strategic vision for industry and how it applies to clients’ needs
• Directs the long-range planning and development of campaigns to ensure best use of organizational resources
• Act as a catalyst to spark curiosity and innovation within the team and across all lines of business in the client portfolio
• Responsible for budgeting, controlling costs, planning and scheduling around cost concerns
• Providing staffing recommendation and daily supervision to all accounts
• Ensure connectivity with all relevant internal and external stakeholders in the US and globally (as necessary)
• Drive best in class insight, data-informed strategy, and innovation
• Participates in new business efforts including development of new business opportunities and new business pitches (as needed)

Requirements

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 12+ years of media planning experience
• 5+ years in a management capacity
• Agency experience highly preferred
• Superior client service experience with proven ability to manage workflow of each media campaign.
• Strong grasp of the streaming ecosystem and OTT platforms, offering an ability to influence transformational story for client’s LOB(s)
• Experience with integrated, multi-media marketing projects with an emphasis on OTT/streaming space
• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI Understand its capabilities and applications to translate data into actionable insights
• Must be a self-starter, with strong planning and organizational skills
• Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
• Excellent written/verbal communication, presentation, organizational, interpersonal and analytical skills
• Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication
• Establish and encourage ongoing cross-sharing of work and best practices across agency and client teams
• Able to manage a budget, control costs, plan and schedule around cost concerns for business unit
• Demonstrates the ability to be curious and passionate about the client’s business
• Positive, team-player attitude