Social Data Analyst

We’re looking for a Social Data Analyst to help build a growing social offering at the heart of Leo Burnett - made up of Social, Editorial and Comms Planning specialists.

Your job will be to decipher and translate complex datasets from social media platforms, and other sources, into compelling narratives that help shape strategic and creative decisions.

What You’ll Be Doing:

Your key responsibilities will include:

• Data analysis - you’ll be collecting, analysing, and interpreting data from all social platforms - uncovering trends, patterns, and sentiments. These will help to fuel our social content and ideas.
• Data storytelling - you’ll be crafting narratives from your data insights to convince others - making visually engaging presentations, reports, and dashboards.
• Trend analysis - you’ll be monitoring and analysing industry trends, competitive landscapes, and emerging technologies to anticipate shifts in consumer behaviour and identify growth opportunities.
• Performance tracking - you’ll be analysing the success of our social content on an ongoing basis, defining whether it meets the KPIs set and suggesting opportunities for improvement and optimisation

Requirements

To be successful in this role you will need:

• You’ll be proficient in data analysis tools and languages – like:
  • Social listening tools e.g. Netbase Quid, Brandwatch
  • Web analytic tools e.g. Google Analytics, Adobe Analytics, SimilarWeb
  • Social networks native analytic tools e.g. Meta Business Suite, TikTok Analytics, YouTube Studio
• You’ll be deeply analytical, able to turn complex data sets into simple, compelling narratives
• You’ll be collaborative, able to works in a cross functional team of strategists and creatives.
• You’ll be excited by working in a fast paced, creative environment.
• You’ll have 3-5 years of experience in an insights / social insights department or agency

Additional information

Leo Burnett has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
• AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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