Marketing Technology Director

We are seeking a dynamic and experienced Marketing Technology Director to join our Marketing Operations team, to lead our Martech initiatives.

The ideal candidate will have the ability to balance strategic thinking with hands-on expertise to transform, streamline and scale up IFS’ marketing technology capabilities, while working with multiple key stakeholders within and outside the business.

Requirements

Key Responsibilities:

• Develop and execute a comprehensive MarTech strategy that aligns with the company's business goals and marketing objectives.
• Oversee the implementation, integration, management, and optimization of marketing technologies such as CRM, CDP, and automation platforms.
• Collaborate with cross-functional teams to ensure seamless integration of MarTech solutions with other business systems.
• Drive innovation by staying abreast of emerging technologies and trends in the MarTech space.
• Lead a small team of marketing technologists (direct and indirect), providing guidance and support to achieve departmental and organizational goals.
• Ensure data privacy and compliance standards are met within all MarTech initiatives and are managed in a timely manner...